9 Under-The-Radar Beauty Brands We Can’t Get Enough Of
Calling all beauty aficionados.
What if we told you some of the best beauty products are created by brands you may have never heard of? While you can walk into any department store to purchase your regular products, there are hundreds of exceptional, lesser-known beauty brands out there waiting to be discovered. We know there is something special about finding hidden beauty gems, so we curated a list of our favourite under-the-radar brands. Let’s face it, who wants to go mainstream anyway?
Biologi
This Byron Bay based skincare brand has well and truly shaken up the beauty industry. The Biologi range consists of three serums which each contain a single ingredient. Yes, just one ingredient! That means zero preservatives. Biologi was founded by Ross McDougald, one of Australia’s leading chemists, who had years of experience formulating some of the industry’s best-selling skincare products – so he knew what he was doing when he created his own skincare brand. Biologi products are 100% active and harness the power of Davidson Plum, Kakadu Plum and Finger Lime.
Kosas
Kosas is an L.A based minimalistic cosmetic brand founded by artist and chemist, Sheena Yaitanes. The brand specialises in colour and believes that beauty is more than just appearance. Kosas products are rich in botanicals and are designed to compliment your own unique skin tone and colouring – so products have been split into ‘warm-toned’ and ‘cool-toned’ categories. FYI, we love the Kosas lipsticks as they are incredibly nourishing and comfortable to wear.
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Westman Atelier
After spending the past 20 years in the industry, makeup artist Gucci Westman decided to curate a selection of her own luxury complexion products. Westman Atelier is the crème-de-la-crème of makeup and will leave your skin looking so naturally flawless and radiant that people will be think you just have great skin.
Kjaer Weis
This luxurious, organic makeup brand was created for beauty lovers who wanted high-quality makeup minus the synthetics and chemicals. Kjaer Weis is known for their creamy formulas and rich pigments that will leave you positively glowing. One of our favourite aspects of this brand is the design of the sleek silver packaging. We feel so luxe pulling a Kjaer compact out of our purses.
Jillian Dempsey
Hollywood makeup artist Jillian Dempsey is famous for her fresh and natural approach to beauty. So, it’s only fitting that she created a selection of her own organic and naturally-derived products. Star products from this brand include the Lid and Cheek Tints that provide an ultra-cool, glossy wash of colour to the skin. And yes, if any of you Grey’s Anatomy fans are wondering, Jillian is the wife of Patrick Dempsey (aka McDreamy). Swoon.
Anya Smells
This candle range consists of six scents that are inspired by the founder, Anya Hindmarch’s happiest memories. Think scents you wouldn’t typically associate traditional candles with: sun lotion, coffee, baby powder, toothpaste and cherries. Each candle is packaged in a beautiful black glass jar and is decorated with one of Hindmarch’s emoji graphics. We want 10 of each.
Salt by Hendrix
This home-grown vegan brand was designed to uplift your spirit and embrace nature. Each Salt product has been created with intention and will nourish you from the inside out. We can’t get enough of Salt’s Luxe Oil that is formulated with Jasmine and Marula to feed your skin with vitamins and essential fatty acids.
Tammy Fender
Aesthetician and facialist, Tammy Fender has worked in the industry for over 25 years and was one of the original natural beauty champions. At her Florida spa, she teaches clients about a holistic, inside-out approach to beauty. However, if you aren’t able to just zip on over to Florida you can still own some of the Tammy Fender skincare range and DIY the facial front. Fender even treats celebrity clients like Gwyneth Paltrow, so if it’s good enough for Gwyneth…
Flesh Beauty
Flesh Beauty only launched mid-year and has already disrupted the industry. Flesh describes themselves as: uncensored, unfiltered and unapologetic – and we agree. One of the most impressive things about Flesh is that they have created 40 shades of foundation, so if you have ever struggled to find your perfect foundation match then the wait may finally be over.
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