The 7 Digi Cams Behind Every Cool Girl’s Aesthetic Instagram Feed
Say cheese!
By Victoria Lewis | 8th April 2025Ever wondered how your favourite Insta-girlies manage to get that sleek, perfectly lit, airbrushed look to their pics? Well, you’re in luck, we are officially revealing their sources – welcome to the digi-cams of Instagram.
In true trend-cycle fashion, what was once the vintage film camera, taking centre stage on our feeds is now the ‘y2k’ digital camera. Blending old school techniques with new-school technology, these modern-day digital cameras will seriously up your IG game. These are definitely worth the investment, because after all, every friend group needs ‘the digi-cam friend’.
There is no gatekeeping here, we’ve done some digging and these are the hottest digi-cams of the moment. Take a pic, it’ll last longer.
Snapshot: If you can get your hands on this camera, your picture-perfect images could vary from sharp and vibrant, to soft and moody, all ready to upload straight to socials via Bluetooth – the secret weapon of influencers everywhere.
Snapshot: A G7 X ‘dupe’ that will capture your best moments with crisp images and a subtle vintage flair – flawless!
Snapshot: Perfect for beginners, your go-to affordable digi–cam. Perfect the softer, ‘y2k’ digi-cam aesthetic with this cult favourite. Bonus: it’s so teeny, it will comfortably fit in any bag!
Snapshot: The quintessential early 2000s digi–cam vibe but all grown up. PS. Older and more affordable Coolpix models like the S6500 and B500 are also doing the rounds on the resell market, so happy hunting!
Canon Powershot SX740HS $679
Snapshot: The ultimate digi–cam for socials, creating warm and vibrant, high-quality content for any light (particularly great for flash photography).
Canon IXUS 285 HS Digital Camera $449
Snapshot: Famed for a sleek, compact design and high-quality images, this digi–cam will definitely bring your Insta vision to life.
Vivita 20MP Compact Digital Camera with 8x Optical Zoom $199
Snapshot: Embrace the Gen Z nostalgia with this easy-to-use, affordable digital camera to bring back the authentic, old-school ‘lo-fi’ vibes.
Imagery: @emmablakehahnel / @iziangus / @emilisindlev / @violetgrace_
