Looking for some new Aussie labels to follow on the ‘gram? We got you girl. We’ve complied some of our fave accounts that are killing it on insta right now. Some of these brands you may have heard of, some you may be discovering for the first time – either way we’re ready to give you the hook up. With a mix of styles and products, our top picks offer a new obsession for everyone, no matter what your vibe is. We chose these guys for their scroll-worthy feed, captivating message, or simply because we LOVE their product. Mostly a mix of all three! Check out our top picks below…
Ceres Life
As big believers in the slow fashion movement, Ceres Life understands that beautifully crafted clothes don’t have to cost the planet. Their pieces are designed with minimal waste, with wearability and comfort in mind, and most importantly, to last!
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Velvet Canyon
Safe to say, we’ve lost an hour or two scrolling through this page! This modern eyewear label captures the latest trends all while maintaining a glamourous, nostalgic feel on their feed. Plus, their shades are made using renewable acetate and are completely cruelty free!
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Exie Studio
These guys are the definition of off-duty chic! This lifestyle brand is the brainchild of Melbourne designer, Christina Exie, and is motivated by having women stay at the top of their game in every aspect of life. Their no-fuss, eco-friendly pieces are as versatile as they are stylish.
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Jasmin Sparrow Jewellery
Dedicated to ethical sourcing and creation, Jasmin Sparrow jewels are guilt-free and gorgeous. These contemporary styles feature sculptural, recycled metals and stunning precious stones.
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Client Liaison Deluxe Line
We like to describe this brand as Fresh Prince of Bel Air meets French Riviera. In a unique situation, this brand was founded by the Melbourne pop duo of the same name, bringing their individual style and mojo off the stage and onto the runway!
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Undying and Wild
This stunningly curated selection of jewellery and accessories is one of our new faves and it’s not hard to see why. Their elegant and minimalist pieces are filling up our carts!
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Aprés Studio
This independently run brand describes itself as “non-basic, basics”. They utilise 100% recycled materials, natural dyes, and organic cotton to put together their funky and fresh collections.
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Binny Wear
Inspired by their seashore environment, Binny Wear is the definition of marine-chic. Nautical colours and sleek designs, their clothes are unique to the seasons and effortlessly timeless.
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James Smith
If you’re missing those Euro Vay-Cay feels, take a moment to stop and scroll through this cult footwear brand’s page. James Smith are 100% Aussie but their aesthetic takes us back to the Amalfi coast in the 1960s, all while giving us the latest trends in footwear.
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Henne
Co-founded by Aussie golden gal, Nadia Bartel, Henne is a limited loungewear collection, inspired by a minimalist Scandinavian aesthetic. These are the basics that can get you through any occasion with ease and style.
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Friend of Audrey
It-girl wardrobe, defined. Pretty much sums it up for this oh-so-chic brand that offers classic pieces for the modern woman. Paying homage to their namesake, Audrey Hepburn, their timeless styles will last you season after season.
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Araminta James
Hailing from Noosa, this luxury loungewear brand is inspired by life on our gorgeous QLD beaches. Their garments transcend seasonal fads and embrace a sustainable attitude towards fashion, with their core range made from lightweight linen, cotton towelling and cotton waffle.
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Little Tienda
Handmade, fair-trade slow fashion is what you’ll find from Little Tienda. Described as ‘wearable art’, their ethos lies in a ‘better not bigger’ mentality, with real intention behind every piece.
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Cali Tiger
Self-described as lovers of all things blush, the brand’s feed is completely day-dream worthy with all the peach and gold goodness that your heart desires! These ageless pieces offer eternal style for all wearers.
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Monte Slippers
Luxe velvet slippers did you say? With monogramming? Yes please! It doesn’t get more boujee than these luxurious loafers that come in an array of regal colours made out of divine velvet. Good enough to wear out of the house!
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Bianko Jewellery
Did you know that birth flowers are the new star signs when it comes to jewellery? Bianko Jewellery did! Their birth flower collection is the latest from the Western Australian brand, and the latest trend we’re adding to our necklace collection.
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Hyde & Stone
Designed and made in Byron Bay, this clean and contemporary brand offers floaty and femme silhouettes in their ready-to-wear styles. With a focus on high quality natural fibres and exquisite craftsmanship, a piece from here is a true investment.
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Header image: Friend of Audrey.