Shop ‘Til You Drop: James St Up Late Is Back And Better Than Ever

Stroll, sip, spend 

By Pia Malouf | 20th February 2024

It’s time to unleash your inner shopaholic because James St Up Late is back for its twelfth year and it’s set to bigger and better than ever! Because for one night a year, Brisbane’s bustling fashion hub stays up past its bedtime for the ultimate shopping party.


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A post shared by James Street (@jamesstbne)

There will be no shortage of good times in the ‘hood as James St brings exclusive one-night-only offers from over 90 local boutiques and businesses. If that’s not reason enough to come along, you can expect unique menus, lively in-store celebrations, meet and greets with renowned designers, live music, exciting competitions and giveaways, and, of course, the highly anticipated goody bags. We know what you’re thinking and yes, we agree, it is kind of a big deal.

Let’s get into the good stuff. 

On this exclusive night, step into the ‘loot booth’ for a chance to win fantastic prizes, including hotel stays, dining experiences, and plentiful vouchers to satisfy the avid shoppers among us.

Goody Bags

James St will treat us with gifts from ‘friends of the street’ in the form of their renowned goody bags with purchase. This year’s bag is filled with goodies from Slip, Kevin Murphy, Frank Body, ROCC Naturals, FUNDAY, Byron Bay Cookie Company, and more. But be quick, these party bags are limited to the first 1000 shoppers (after making a purchase of at least $50), adding a touch of friendly competition to the night!

See the full list of what’s in the goody bags here:

  • Slip: Duo pack of Silk Skinny Scrunchies
  • ROCC Naturals: Vitamin B12 Mint + Coconut Oil or River Mint + Green Tea Toothpaste
  • Kevin Murphy: Fresh.Hair or Session.Spray Flex
  • frank body: Gycolic Body Scrub or SPF50 + Hydrating Body + Face Sunscreen
  • FUNDAY: Strawberry + Cream Gummies or Fruity Gummy Snakes
  • Proper Crisps: Cider Vinegar + Sea Salt Allpress Espresso: Coffee Beans or Coffee Capsules
  • Bryon Bay Cookie Company: Triple Choc Cookie
  • Mirror Merch: Affirmation stickers
  • Health Lab: Health Balls (various flavours)
  • Australasian Dance Collective: 10% off their next performance
  • St. Agni: 15% off discount voucher for future you
  • Bailey Nelson: 15% off two pairs of glasses voucher for future you
  • The Yiros Shop: Loukoumades 3 piece mini choc topped donuts voucher for future you
  • July: 20% off discount voucher for future you
  • Fatcow: Complimentary beverage voucher
  • FINEPRINTCO: $75 off voucher
  • Molten Store: Molten Store stickers
  • Aje: Aje exclusive bracelet
  • Elka Collective: $50 off your next purchase over $250
  • Mud Australia: 10% off your next purchase
  • Sage Hotel: Free puppacino + furry friends stay free voucher


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A post shared by James Street (@jamesstbne)

Exclusive Offers

It’s an evening dedicated to indulgence, featuring a line-up of stores like Dion Lee, Bec + Bridge, MCM House, By Baby, St Agni, Samantha Ogilvie, Assembly Label, and Zimmerman, among others offering amazing exclusive offers for one night only.

Some of our faves include:

  • BASSIKE: 10% off storewide + refreshments
  • AJE: an exclusive Up Late experience + 20% off the edit.
  • Assembly Label: 20% off + refreshments
  • Bared Footwear: 10% off, lucky door prizes (free shoes!) + sips
  • Bec + Bridge: 15% off storewide, B+B gift bag for first 20 customers + new season arrivals
  • Carla Zampatti: 10% off storewide
  • Dion Lee: 20% off storewide
  • EdwardsAndCo: 50% off hot tools + évolis products, 15% off future appointments booked on the night +  refreshments
  • Elka Collective: become a VIP for 20% off + gift with purchases over $250. T+Cs apply
  • Gorman: 20% off storewide
  • Museum of Small Things: 15% off storewide
  • Mister Zimi: up to 50% off storewide
  • Samantha Ogilvie: 10% off storewide
  • St. Agni: 20% off storewide + meet designers Lara + Matt Fells
  • Zimmermann: 10% off

+ more! See the full list of offers here.

Meet & Greets

Meet the familiar faces behind the designs you love such as Silk Laundry’s founder, Katie Kolodonski, along with the chic French designer Laurence Dacade at Maryon’s boutique. Not to mention Heidi Middleton and Lucy Folk at their ARTCLUB x LUCY FOLK Artists In Residence pop-up at The Calile. 

Eat & Drink

We didn’t forget our foodie friends! James St is ensuring everyone has a cheeky cheat day with tempting dining experiences and snacks all night long. Pop into ESSA, Gelato Messina, and Gerard’s Bar to be spoiled with limited edition flavours, creative plate ups, and fresh menus. Then, to keep the party going, it’s time to turn up the music and have a boogie with drinks, snacks, and star DJs at LOS, Bar Tano, Sixes and Sevens, as well as throughout the leafy street itself. 


Don’t want the party to end? Treat yourself to a staycation at the Calile Hotel. Those who decide to keep the celebrations going will be given a branded water bottle and are guaranteed to receive the iconic gift bag when they stay the night. Tempting, isn’t it? Simply use the booking code: JSUL24.

For the full rundown on what’s on, head here. See you after hours!

What: James St Up Late 

Where: James Street, Fortitude Valley

When: Thursday 14th of March 2024,  5pm to 8pm




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