Shake It Off: Here’s What To Wear To Taylor Swift’s The Eras Tour

we need to calm down

By Natalie McGowan | 7th February 2024

So, you successfully escaped the elusive Ticketek waiting room and sold your soul to the devil to attend the much-anticipated Australian leg of The Eras Tour. Congrats, you were one of the lucky ones.

With Taylor touching down on Aussie soil in T-minus one week, it’s time to turn your attention away from Travis and Tay-related content and towards the crucial task of choosing an outfit worthy of our fearless leader herself.

While each era has its own distinct colour palette and aesthetic (which we’ll dissect below), there are several overarching motifs that recur throughout, including the likes of sequins and cowboy boots. After all, some things never go out of style.   

Yes, I may be ticketless (I make a great plus one for the record), but my grief has reached the acceptance stage and I’m ready to extend a helping hand to all you Swifties. Without further ado, find our complete, curated guide to what to wear to The Eras Tour, broken down by era. You’re welcome.

Taylor Swift

Let your inner cowgirl out. Think denim and cowboy hats. Yeehaw!


Take my hand and put on your best (gold) dress. 

Speak Now 

Embrace all purple, everything. 


This one’s a no-brainer. Don your fave red ‘fit and stream All Too Well.


Anything that’s fun, flirty, and lustrous is gonna be your best friend here.


A moodier and edgier album than her others, make sure to incorporate darker colours and a snake motif.


Whimsical, romantic, pastel, soft, cutesy….you get the vibe.


Exuding a dreamy, ethereal, cottagecore aura, you can never have enough bows.


This album is a more earthy, tonal version of Folklore. Dress accordingly. 


Run with the nighttime theme through sparkles and celestial symbols.

*Some prices have been converted to AUD and are subject to change.


By Natalie McGowan Office DJ and serial online shopper, Natalie’s idea of self care is watching reality TV and getting a spontaneous tattoo.
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