JAG x Jess Kent: The Must Have Summer Staples
prints are Cray Cray
Summer is here, and that means it’s time to refresh your wardrobe with some gorgeous new pieces! Australian model, influencer, and super-mum Jess Kent has teamed up with iconic Aussie brand JAG to launch a limited-edition capsule collection that’s just bursting with style and fun.
This highly anticipated collection features 15 fabulous pieces designed to capture the essence of an Australian coastal summer. Think effortless style, on-trend colours, and a whole lot of versatility — perfect for women everywhere! Inspired by those laid-back beach days spent with family and friends, each item is a must-have for your summer wardrobe.
Firstly the colours! This season’s IT shades are here, with buttery yellows, soft blues, and even a playful embroidered lobster motif (cray cray). It’s the perfect mix of casual cool and elevated chic. Just take a look at our Editor Kiri Johnston rocking the Butter Yellow set at the launch event at The Langham — it’s all about those sun-soaked vibes!
Jess is a mum of three, so she truly understands the juggling act of motherhood. She designed this collection to ensure that women don’t have to sacrifice their personal style while managing busy lives. Each piece embodies her vision of celebrating and rediscovering style for all women. Slipping into one of these outfits will make you feel instantly transported to a long lunch with friends on a sunlit terrace in Europe (Aperol in hand obvi).
The collection includes timeless cuts which means these pieces will seamlessly blend into your existing wardrobe. As many of us have discovered in 2024, a capsule wardrobe is essential, but who says you can’t add a splash of fun? Let’s face it monochrome is boring.
Keep your eyes peeled for JAG’s limited-edition collection with Jess Kent. It will have you looking and feeling great — just in time for those sunny days ahead!
