From Motocross To Runway: How Bianca Whyte Built Her Fashion Empire

Power player

By Guest Styler | 12th April 2024

With the likes of the Kardashians, Cindy Crawford, and Kelly Osbourne amongst her design portfolio, it’s no wonder former motocross champion turned fashion powerhouse, Bianca Whyte, was destined for extraordinary things. Bringing her sought-after expertise back home to Brisbane with her brands, Whyte Studio and Whyte Space, she not only continues to make waves in the fashion world, but has also made giving back to her fellow creatives a cornerstone of her success. Below, we delve into Bianca’s unique trajectory, her creative process, and her passion for empowering the next generation of fashion entrepreneurs through her creative design and production agency:

The rise to stardom

Bianca’s career trajectory is a testament to her unwavering dedication and talent. From designing motocross clothing to collaborating with the Kardashian sisters, she has consistently pushed boundaries and exceeded expectations. As the head designer for the Kardashian Kollection, Bianca’s designs garnered attention from A-list celebrities and set the stage for her future success in the industry. With this envious Hollywood experience under her belt, Bianca turned her sights to designing for herself. 

Building Whyte Studio

In 2017, Bianca, in collaboration with her mother Lynne Haywood, founded Whyte Studio – a label known for its cutting-edge designs and iconic capsule collections. From Kim Kardashian to Hailey Bieber, Bianca’s creations have graced some of the most influential figures in the entertainment and fashion world. You’re going to want to watch this space; Whyte Studio is slated for an exciting new rebrand launching this year! 

The birth of Whyte Space

The launch of Whyte Space in 2022 marked a new chapter in Bianca’s career – one focused on giving back to the fashion community. Based in Brisbane, the design and production agency is dedicated to helping individual new designers find their way in the fashion industry, empowered by Bianca’s creative savvy and resources. As a platform for emerging talent, Whyte Space offers mentorship, guidance, and production support to those navigating the competitive landscape of fashion.

Paying it forward

For Bianca, success is not just measured by personal achievements but by the impact she can have on others. Specialising in activewear and streetwear, she seeks to offer the guidance and support she wished she received earlier in her career through Whyte Space. From comprehensive services tailored for start-ups to mentorship programs for individual designers, Bianca and her Whyte Space team will help your brand stand out from the rest. 

In an industry often characterised by cutthroat competition, Bianca’s ethos of collaboration and support shines bright, reminding us that true success is measured not only by what we achieve but by how we lift others along the way. Whether you’re ready to launch your own fashion line in style or simply want to know the homegrown labels to keep an eye on, make sure to follow Whyte Space here

Ps. Did you know Bianca Whyte is a DJ too? Hit play on the playlist she made just for Style below:





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