James St Up Late Is Back & Is The Fashion Party You Can’t Miss
Stroll, sip, spend
By Bianca Licina | 27th February 2025Brisbane’s most stylish street is staying up past its bedtime, and you’re invited! James St Up Late is back on Thursday 27 March from 5pm to 8pm, and trust us – you’ll want to clear your calendar.
For one night only, over 90 venues across fashion, beauty, food, design, and lifestyle are throwing open their doors for late-night shopping, exclusive discounts, designer chats, surprise gifts, and pop-up experiences. Think of it as a shopping spree with a side of street party, all wrapped up in a seriously chic bow.
Shop ’til you drop
New-season wardrobes, here we come! Zimmermann, bassike, Aje, ST. AGNI, Bec + Bridge, Mister Zimi, and Assembly Label (to name just a few) are serving up one-night-only discounts. Fancy a little something extra? Natasha Schweitzer is gifting a Harper necklace with purchases over $700, while P. Johnson is handing out limited-edition caps with every $200+ purchase. Because what’s shopping without a little bonus bling?
Let’s get down to business… what about the party bags?
Shopping during JSUL isn’t just good for your wardrobe—it could score you the coveted James St Party Bag. These limited-edition beauties are packed with goodies from Loco Love, Slip, Glossier (thanks to Mecca Cosmetica), and Fashion Journal. The catch? Only the first 1,000 shoppers to make a purchase at participating retailers will get their hands on one. Consider this your motivation to leave work early.
Prizes, offers, and… a vending machine?
Feeling lucky? JSUL is turning up the fun with over $20,000 worth of prizes. Hit up the JSUL Vending Machine for a shot at winning hotel stays, shopping vouchers, and more. Calile Hotel fans, take note: spend $100 at Lobby Bar in the week leading up to the event, and you could win a free stay—if your key unlocks the door, that is. Meanwhile, July is back with its ‘Crack the Code’ challenge, giving away a classic carry-on suitcase and free drink bottles to the first 100 players. Other offers include:
- RATIONALE will team up with Gelato Messina to offer a custom ice cream cart
- JULY return with their ‘Crack the Code’ to win a classic carry-on suitcase and will give the first 100 lucky players a free July drink bottle
- Venroy will give away a carry bag full of travel essentials to one lucky shopper on the evening
- Mud will host a ‘Lucky Charms Competition’ with a $500 voucher to be won
What’s cooking?
Shopping is cardio, so naturally, refuelling is essential. Gerard’s is hosting a ticketed dinner with Bassike co-founder Mary Lou Ryan, while ESSA, ēmmē, and The Nixon Room are rolling out exclusive dining packages. Over at LOS, Lobby Bar, Mosconi, Gemelli, and Carmen Tequileria, you can sip your way through a custom JSUL cocktail and mocktail trail.
And speaking of parties, live DJs will be spinning tracks throughout the street, while Brisbane-based creative James Caswell’s stunning multimedia works will light up The Calile Hotel’s façade for one night only.
Before we wrap it up…
Before you leave, make sure to hit up the JSUL photobooth near P. Johnson for a take-home memento of the night. Because if you don’t document your fashion-fueled adventure, did it even happen?
So plan your ‘fit and get ready to hit the coolest street in town.
What: James St Up Late
When: Thursday 27 March 2025, 5pm to 8pm
Where: James Street, Fortitude Valley
