Light Bulb Moment! How To Be Inspired By Where You Work

Your next best idea awaits!

By Astrid Taemets | 29th June 2021

Whether you’re conscious of it or not, you are a product of your environment. We all are. We are the company we keep, and every new experience we undertake, the information we consume, and the places we choose to go all contribute to making us the unique being we are.

So, it makes sense then, that to be successful in life – in whatever capacity that means to you – you need to surround yourself with people who inspire creativity, encourage forward-thinking and motivate you to become the best version of yourself.

WeWork, a company that creates flexible working environments designed to inspire collaborative ideas, is proof that bringing people together is a sure-fire way to spark innovation. We spoke to WeWork’s design studio director, Tom Crocker, about the design concept behind the newly opened WeWork space at 123 Eagle Street.

Hi Tom! Tell us about the WeWork building at 123 Eagle Street:

Housed within the iconic Riverside Centre designed by Harry Seidler in 1986, WeWork at 123 Eagle Street spans across four floors of flexible office space for over 900 members. The project was designed in-house by WeWork as an inclusive, dynamic, and sophisticated workplace experience for member companies of all scales. The workspace interconnects communal lounge and pantry spaces, with bookable meeting rooms and study nooks, surrounded by a series of private offices that range from one person occupancy, to large half-floor suites. A key feature of the base building architecture, the helical stair was celebrated as a focal point for connection and activation between three floors.

What was the design concept behind the space?

We know space is a powerful tool to foster engagement, inspire innovation, and drive productivity. Our approach to workspace design is to create connection and enhance the employee experience, reimagining the way spaces are designed to bring people together and help our members be successful.

How does the design encourage new ideas and collaborative thinking?

Employee expectations of the office are shifting, and the workplace has been redefined as a hub for collaboration and productivity. At WeWork, a collaboration hub is created by taking existing offices and converting them so they are less dense and can support different work types. These hubs are geared towards enabling idea exchanges with more social and breakout spaces conducive to teamwork and innovation as well as creative processes like brainstorming and design thinking. Thoughtful, intentional design is key in creating human-centric workspaces for people to thrive.

What’s at the core of a WeWork building?

For us at WeWork, fostering a sense of community is key: a community bar is the first thing members see when they enter a WeWork building. From here, a dedicated team ensures that each member and guest has the best experience possible, by getting to know members and their businesses, facilitating connections, and managing the logistics of running a collaborative workspace. When designing a community bar, the team focuses on creating a welcoming central touchpoint – one that also facilitates the flow of people and promotes interaction for members. The pandemic has really changed the way we live and work. Workspaces are becoming places for experience-based interaction, and organisations are putting more of a focus on creating a place for their people – a place where they don’t have to be, but want to be.

At WeWork, it’s incredibly important for our members that their workplace is conveniently located in an active precinct that supports their lifestyle. Our members have access to a dedicated wellness studio, parents’ room and games area that allows them a moment to rest and recharge throughout the working day.

With 21 individually designed WeWork locations across Sydney, Melbourne, Perth and Brisbane (which currently has four buildings), how does each space inspire the companies and individuals who use it?

At Eagle Street, our members are companies of all sectors and scales, from graphic designers and web developers, to tech companies and financial institutions, lawyers, recruiters, and more. Each of our Brisbane locations has its own special style, culture, vibe and design aesthetic, supporting productivity, collaboration and innovation, which attracts a diverse range of professionals. At our WeWork 25 King Street, for example, we see more creatives, designers, writers. This is a deliberate effect to encourage those likeminded professionals to come together with their ideas.

If you’d like to discover more about any of the Brisbane WeWork locations, head to their site here.

By Astrid Taemets An advocate for a dirty martini any day of the week, Astrid's life is equal parts cleaning crumbs off a three-year-old as it is enjoying a bump of caviar.




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