Hard Launch: Kiri Johnston Is The New Editor Of Style Magazines
Look out, big energy incoming!
Kiri Johnston radiates edge and cool girl energy. She’s a 90’s baby, 5’2” of radical ideas. The epitome of small but mighty. Allow us to introduce our new Editor, who puts the ‘Y’ in Style. Y not? Wildly creative. Ballsy. Instinctive. And urgent. Say hello to Kiri Johnston!
With the last five years spent in London, rubbing elbows with global and e-commerce brands, Kiri is bringing a fresh perspective and no-fear attitude to disrupt, to experiment, and to break boundaries.
“I’m keen to apply my London experience to elevate our brand across print, digital, and social media. There’s so much opportunity ahead, and I’m excited to work creatively with the team,” said Kiri.
Her roots? Planted in Style way, way back. Being part of the brand since her early years – watching her parents, Tracy Sinclair and Paul Johnston build a local magazine into what is now a thriving creative agency with an impressive national client portfolio.
“Style is in her DNA, she sees exactly what our business needs, and how to rally the right people around her; a fresh and inquisitive team who are relentlessly seeking, loving and breathing Brisbane,” said Director Tracy Sinclair. “Style Media is a multifaceted beast. Kiri brings a perspective that’ll affect change, not just for the mag, but across the entire operation.”
But this isn’t about the apple falling from the tree, this move is far from maintaining the status quo. Instead, we’re ready for transformation with guidance from a talented marketing and networking expert. She’s already focused on identifying the talent and opportunities that will drive Style forward. Her strategy is sharp and clear; connect, align, and elevate.
“I’m approaching everything from a strategic perspective, focusing on bringing the right people and brands together. Business should be about relationships, not transactional” said Kiri, speaking to her marketing and partnership roots.
With Style in her DNA, Kiri’s editorship feels like the final piece of a dynamic, re-energised team ready to take on Brisbane and beyond.
So, in honour of our newly appointed Editor we want YOU to get to know her better. Here’s the 411 on all things Kiri Johnston; beauty, fashion, food, lifestyle, and travel. Let’s get into it.
BEAUTY
If you could only use three makeup products for the rest of your life, what would they be?
What’s the one beauty trend you wish would make a comeback?
Signature scent?
BYREDO’s Gypsy Water.
If you could have any celeb’s hair, whose?
Jenna Ortega.
FASHION
Dream fashion collab?
Diesel x The Attico OR Paris Georgia x Acne Studios.
Stilettos or sneakers?
Sneakers, any day!
Fave fashion era?
90s fashion, because I’m a 90s girl.
What brands are you currently into?
Acne Studios, Christopher Esber, Fendi, The Attico, Wardrobe NYC.
FOOD
Death row meal?
Dinner at Honto.
Go-to cocktail order?
I love a cocktail and will literally try anything! Peach cocktail at Lobby Bar, or Espresso Martini at Percy’s
What’s your ultimate comfort food?
If you were to host a themed dinner party, what would the theme be, and what would you serve?
LIFESTYLE
On the weekend you’ll find me…
At the beach.
Biggest fear?
Living an average life.
What’s your favourite way to unwind after a big day?
Is there a hobby or interest you’ve always wanted to pick up but haven’t yet?
TRAVEL
Travel destination you will never tire of…
Italy.
What’s your number one travel essential?
An eye mask, so I can sleep anywhere!
Do you prefer spontaneous travel or totally planned itineraries?
Definitely spontaneous. I love going with the flow and seeing where the adventure takes me.
What’s your favourite way to experience a new place? Through food, culture, nature, or something else?
I love walking everywhere. I find it the best way to discover hidden gems and soak in the vibe of a new place.
