Green Girl Summer: Essential Shades For The Eco-Savvy Fashionista

Look good, feel green


By Cara Fraser | 27th November 2024

If you’re into neutrals, this brand is for you…

SOEK is the Central Coast-based sunglass brand taking the summer season by storm and sexy sustainability to a whole new level.

From their sun-drenched studio, SOEK serves up eyewear that’s as chic as it is eco-friendly. Each frame is crafted from planet-loving materials like recycled plastic, plant-based Castor Seed Oil, and FSC-certified timber. Oh, and did we mention all their sunnies come with premium UV400 polarised lenses? You’re getting both style and serious protection.

Sustainability is where SOEK shines. Their Bio-Acetate frames? Made from wood pulp and cotton, they’re over 90% biodegradable (bye-bye waste!). And those sleek Castor Seed Oil sunglasses are 100% plant-based and grown with minimal water and pesticides. Who knew saving the planet could look this good?

Want to know how we’re styling sustainability? Read on to find out our top picks.

SOEK Sustainable wood | Zahra in Opal Tort

Your classic tonal tort frame, only this time, with wooden arms. The Zahra is reliable and down-to-earth (literally), and is that accessory that ties your outfit all together. We’re wearing her with a white, linen co-ord, a chunky beige slide, and a sweet gold watch. Whether you’re running errands, heading to brunch, or taking the kids to sports, this trusty pair is your new daily go-to.

Premium plant-based | Harper in Ombre Brown

The Harper is your sunset-style best friend. If you’re adventuring out for afternoon drinks, barefoot bowls, or a day at the races, and know that your heels will be on beyond nightfall, then these sleek and sexy frames are the ones for you. Add these to an elevated LBD and kitten heel base for your next day-to-night look.

 SOEK Sustainable wood | Bella in Champagne

Picture yourself poolside, Aperol spritz by your side, and the Bella protecting your eyes. Don your favourite bikini, a matching sarong or crochet maxi skirt, and the oh-so-trending Havaianas for the perfect beach-to-bar ensemble. This frame is feminine and dainty, and we simply can’t get enough! 

The UV index, temperature, and brightness outside are picking up pace – summer is right around the corner! A fresh frame is a must-have for the sunny season, so look no further for your next pair: SOEK has you sorted, all summer long.

For 10% off shades, use code STYLE10 – happy shopping!

By Cara Fraser
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