Reebok and ANINE BING Announce Their Exclusive Collaboration
a match made in heaven
By Pia Malouf | 8th April 2024What happens when you combine an iconic activewear brand with a contemporary women’s fashion label? Design perfection.
ANINE BING, the esteemed LA-based fashion house and Reebok, known for its audacious yet classic approach to sports culture, have revealed their first-ever joint venture, ANINE BING x Reebok, and to say we’re obsessed would be an understatement. This collaboration marks a milestone for the two renowned brands, as they blend their unique aesthetics and heritage to deliver an exciting fusion of athleticism and fashion-forward design.
The iconic duo’s collection includes chic loungewear pieces and classic footwear that draws inspiration from vintage muses and varsity styles: picture Reebok’s 80s and 90s-inspired styles blended with ANINE BING’s modern yet classic look.
“We designed the collection for modern women on the move with an emphasis on casual daywear inspired by the off-duty ease of vintage muses in the early ‘90s.” – Anine Bing, Founder and Chief Creative Officer at ANINE BING.
From cool separates perfect for mixing and matching to revamped Reebok sneakers, this partnership is everything we wanted and more. Plus, keeping in line with both brands’ commitment to quality, the collection boasts luxe materials and impeccable craftsmanship made with the modern, on-the-go woman in mind.
Set your clocks because this dreamy collaboration drops tomorrow, Tuesday, 9 April.
