15 New Aussie Labels You Need To Keep An Eye On
Out with the old
Call us biased, but Australian fashion has truly become its own biggest competitor. With new designers creating head-turning garments and innovative pieces on the daily, there’s an abundance of runway-worthy fashion pumping out from Down Under.
While we all love the usual suspects (Aje! Sir! Dion Lee! Oroton! St. Agni! Bassike! Matteau! So on and so forth…), there’s a new lineup of Australian labels that are slowly but surely making their way into our wardrobes. Homegrown and ravishing to boot, here are 15 emerging brands on our shores we’ll be keeping an eye on:
Wilhelmina Melbourne
Designed to fill the gaps in your wardrobe, Wilhelmina’s collection of timeless jackets and skirts to pair will be staples you’ll return to again and again. Kudos to their faux fur jackets for embracing the Y2K resurgence with a vegan flair.
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Ten Eveleen
With the corset renaissance well and truly in full swing, this Noosa label couldn’t have come at a better time. Upcycling gorgeous vintage prints to create garments with personality, each handmade piece is sure to have heads turning your way.
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Lucinda Babi
Made to order and certainly worth the wait, this ethical Melbourne-based label creates edgy pieces with a touch of Western panache. Run by a one-woman show, all the fabrics are sourced locally so you can say howdy to a new ‘fit that’s truly homegrown.
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Sabatucci
Want a fanciful look wrapped with a bow on top? The dreamlike Sabatucci doesn’t hold back on the drama, but rather embodies a playful sense of character in each of their custom-made garments that are hand-crafted for any occasion.
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GINN.
We’ll always have our wardrobe essentials, but that doesn’t mean they have to be your same old, same old. This Sydney label is on a mission to elevate your basics, with a core collection of bold tops and pants that can be mixed and matched to your heart’s content.
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Kourh
Collections without restrictions – that’s the motto of this provocative fashion label that blends high fashion with real world relatability. In equal parts glamour, clean cuts, and non-conformist identity, Kourh embodies everything that makes sartorialism so fun.
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Del Villar
This Byron Bay slow fashion label captures a conscientious design ethos across versatile and timeless staples with a playful nature. Transforming natural fabrics with careful construction, you’ll find your next beloved piece in soft apricot hues or electric blue flavour.
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Deconduarte
Get your next ‘it girl’ dress that fits like a glove from this WA label that makes each of its pieces tailored to your exact measurements. Sure to be the hero of your wardrobe all party season, their personal approach means you can choose the style you want in the fabric you want and let the compliments roll in.
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Clavant
Designed mindfully and made ethically, the Clavant collection is deceptively simple, shining through gorgeous tailoring and slim-fitting cuts. As the epitome of the forever piece, their non-seasonal releases make for year round styling.
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Jitterbug the Label
Yeehaw! This juicy Brisbane label pumps out bright out and bold sets, dresses, and jumpsuits from a little studio. Basically wearable art, Jitterbug has amassed an array of adoring fans, including *the* Megan Thee Stallion herself.
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Gotham
Add sci-fi spice to your closet with the contemporary label drawing inspiration from the genre and infusing it with a historical touch. Made to order in the Melbourne studio, the edgy prints make for a solid statement.
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Jas the Label
As seen on the Milan Fashion Week runway, the careful hand beading and corsetry skills speak for themselves in these feminine power pieces. Made with the female gaze in mind, the Feminature collection is now available on a made-to-order basis.
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Stade Line
These ain’t your grandma’s knits! This modernised take on woolly goods is handmade in Western Australia in softly seductive styles. Captured through a neutral palette, bare skin with effortless elegance.
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Trophy Wife
Vibrantly refreshing, Trophy Wife’s silk slips and vibrant tops are eye-catching to see the least. Garnering attention from fashion elite around the world, the Trophy Wife drops are unmistakably unique.
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Be Right Back
Bringing comfort into striking clothing, this ethically made range focuses on shapes and styles you’ll be loving for a long time to come. Delightfully understated, Be Right Back will be a seamless addition to your everyday rotation.
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