This Australian Luxury Hire Site Is Offering Chanel And Prada Straight Off The Runway
Simply elite
By Astrid Taemets | 18th April 2023So, you’ve got a black tie soiree coming up and absolutely nothing to wear. What’s new?
With no shortage of dress hire sites sprucing their stock on the ‘gram, the move towards sustainable fashion habits has become increasingly popular. After all, who wants to spend $800 on a dress they’ll only wear once?
And while it’s a cost effective, planet-saving exercise, the ability to find something you won’t catch another guest wearing to the same event is an all too real challenge.
But I’m going to let you in on a little secret: it’s called Kidman Australia, and it’s your most exclusive luxury fashion hire site.
With a lookbook consisting of pieces straight from the runway shows of brands like Chanel, Miu Miu, Prada, and Loewe, each item from their coveted collection is expertly handled from start to finish.
There’s no online calendar and no crumpled dress delivered in an Australia Post satchel. Instead, what you’ll get is a next-level customer experience, complete with a pre-qualification application form and a $2,000 Rimowa suitcase. Rest assured, this is not a place to pick up a cheap hire. It’s a realm for Australia’s most elite socialists.
So elite, in fact, that the brand is the namesake of one of its co-founders, who both have kept their identities anonymous. Launching their concept in 2021 after recognising the needs of the contemporary woman – a conscious consumer with an inherent sense of style and a deeply ingrained respect for quality, design, and fabrication – the Kidman customer is not just focused on her own appearance, but the future of fashion and it’s evolving culture.
Plucking pieces directly from fashion houses and reputable sources, wearing a Kidman piece comes with an innate respect for their origins, the honour thrill to be part of its journey, and a profound desire to wear pieces scarce in production.
From a $16,000 Chanel set you can hire for $3,300 to a $1,900 Loewe runway dress available for $400, Kidman’s focus is on delivering a hire service that maintains the feeling of luxury far beyond that of the mass dress hire sites readily available. In fact, there is no comparison.
And despite their seemingly VIP-like attitude, their message remains clear and simple: to remain understated and focused on serving clients with discretion and refinement.
For the woman with a penchant for beautiful clothing, explore their carefully curated list of pieces here.
