We Got The Goss On Amelie Teje x Rita Mota’s Parisian Collab
En vogue
Wondering what the It girls of the world are wearing? Let’s start with Amelie Teje, the ultra-femme, effortlessly chic label founded by Saskia Teje and Paris Nicholson. Worn by the likes of Hailey Beiber (THE It girl of It girls), Amelie Teje has just dropped an epic collab with the Portugal-based style icon Rita Mota.
Boasting a cool 114K followers on Insta and TikTok, Rita teamed up with the Aussie brand to create seven swoon-worthy pieces that blend their love of femininity with a touch of edge. Amelie Teje x Rita Mota brings timeless, versatile, and dripping with “bad b*tch” energy.
Curious to know all the juicy details? We got the scoop straight from the founders themselves.
Congratulations on Amelie Teje’s first influencer collaboration! What inspired you to partner with Rita Mota for this collection?
Thank you so much! We are so excited about this! After the success of our 3-time collaboration with Loleia Swim, we definitely wanted to keep the collaboration train going. We wanted this to be a little more personal, so we knew it had to be with someone within the fashion community that we already had a past relationship with. We had sent Rita our collections dating back three years ago, and she always would be wearing and styling them so well. She had an organic love for the brand, and we fell in love with our pieces all over again after seeing her style them! She ultimately became the office muse, and we would even keep Rita in mind when designing collections when brainstorming “The Amelie Girl”. We knew it had to be her!
Rita Mota’s style is bold and feminine—how did her aesthetic influence the designs in this collection?
Rita loves femininity. She rotates around pink, black, and neutrals on her socials. Ribbons are a must, and an Emi Jay accessory is never too far away. Something we learned about her through this process was that she’s a pro vintage shopper! Her Vinted finds are unmatched! A lot of the collection is inspired by vintage pieces and silhouettes. Although Rita loves a girly touch to her fits, she’s definitely not afraid to push fashion boundaries. An edgy leopard print makes a subtle debut in the collection too, which screams rockstar energy.
Can you tell us about the process of creating these seven pieces with Rita? Were there any particular moments or design choices that stand out?
We weren’t entirely sure about how the design process would go as we hadn’t met Rita face to face before and all we knew her as was a cool Insta it-girl. This was Rita’s first collaboration too, so we didn’t have any prior works to judge off. So you kind of do go into it flying blind and hoping for the best! But honestly, Rita was so amazing. She made it clear from the first meeting that she wanted to be as hands-on as possible throughout the design process from start to finish. She isn’t afraid to give her opinion either which for us makes it so much easier to both achieve our goals. At the start, we asked Rita to send us some references of vibes she was loving at the moment, and she came back to us with a completely curated mood board – not one detail short! It was amazing when we received it because we knew this was going to be the best experience.
What do you hope shoppers will feel when they wear the Amelie Teje x Rita Mota pieces, and how do you envision them styling these looks?
We had such a moment when we were shooting this campaign in Paris with Rita and her sister, Eva. The way Rita would walk around the streets of Paris, not afraid of anything or anyone, not one sense of insecurity. Just knowing she looked 10/10 and she felt it too. The confidence was infectious in our team. She felt like THAT girl, she was THAT girl! We want everyone to feel like this in the Rita collection. We envision our Amelie community styling these pieces to however they feel comfortable, wherever they’re going, dressed up or down, whether you’re out for the night or off to work. Whatever you’re doing, you’re being hot while doing it.
We’re absolutely in love with the cool-girl, Parisian vibe you captured in the campaign shoot! Can you tell us about the process of bringing this vision to life? What went into planning and styling it?
Thank you so much! Well, our brand is heavily inspired by the city of Paris. The romance, historic buildings, the fashion, the energy. Rita is based in Portugal so we thought it would be a perfect place to meet. Our favourite shots of her from her socials are the effortless street-style shots. That’s what her audience resonates with too, so we wanted to keep it super organic to her. Rita felt this was better too, and that a huge production would steer it off course. We chatted about styling beforehand, and the night before the shoot we met in Rita’s hotel and had a huge fitting. It was the first time she’d actually worn the pieces IRL so it was such an exciting moment!
Rita’s following on social media is impressive—how do you think her fans will connect with the Amelie Teje x Rita Mota collections?
Rita is known for setting trends. Brands go to Rita if they want to make a product “cool”. Her photos always wind up on Pinterest which make them go viral. Pinterest girls are the pinnacle of cool – they set trends within the fashion and lifestyle world. Because this collection is genuinely based off of the gaps in Rita’s wardrobe, and what Rita would genuinely wear, we think it’ll be easy for viewers to see that it’s a very organic love.
If you could pick any celebrity or public figure to showcase Amelie Teje, who would be your dream choice and why?
We would have said our Queen Hailey Bieber, but we already had that huge dream come true for us, which is still so crazy to this day. So now the next on our list is Kylie or Kendall. Kylie’s fashion pivot in the last few years has been iconic. Whenever she posts on IG, our team will send it in the group chat and just gag! We are dying to dress them both!
Want to see the range for yourself? Check it out here.
