Is Rhode Finally Coming to Australia?
Rhode Down Under
By Ella Passfield | 21st July 2025Hailey Bieber – she’s got it, we want it. From her golden complexion to her strawberry flushed cheeks, Hailey has become the ultimate beauty muse.
Looking fresh-faced and beautiful is the goal, and since launching Rhode in 2022 Bieber has become the face of healthy, glowing skin. Leading many TikTok trends – glazed donut skin and strawberry girl makeup – Rhode was bound to achieve great success. And this year, the brand was acquired by E.l.f. Beauty in a headline $1 billion deal.
This groundbreaking deal could finally see Rhode shipping to Australia. But until then, we have rounded up our favourite Rhode inspired dupes available in all your favourite Aussie beauty stores like Mecca or Sephora.
In a dream world we’re poolside at the Rhode Summer Club in Mallorca with Hailey, about to get ready for that post-shower dinner. Here’s how to achieve her famous, glowy look.
1. Prep: Glazing Milk
Milky skincare is having a moment, thanks to Hailey. It’s the essential skin prep for a dewy, hydrated makeup base. MECCA has just released their own version of the highly anticipated Glazing Mist. The MILK IT Soothing Moisture Mist shares the same hydrating ingredient, panthenol, to soothe and refresh the skin. Prep the skin with the Glazing Milk dupe from tbh. Skincare, a cica-powered toner. Seal it all in with a barrier butter balm like the one from La Roche-Posay.
2. Glaze: Peptide Glazing Fluide
For that barley-there makeup look, Hailey mixes the Peptide Glazing Fluid with her foundation. Hyaluronic acid is the key ingredient for achieving plump, luminous skin. Moon Juice’s Plump Jelly Hyaluronic Serum is a luxurious serum delivering that same glazed finished. This will keep your makeup looking light and exactly like a “glazed donut”.
3. Flush: Pocket Blush
They key to the Strawberry Girl Makeup is a natural flush of colour across the cheeks and bridge of the nose. Merit’s Flush Blush does just that with a creamy tint that melts into the skin. Offering a hydrating, natural finish, Westman Atelier’s Baby Cheeks Blush Stick is worth the splurge. And you can’t go wrong with the Lip and Cheek Blush from Milk Makeup. It’s a cult classic for a reason.
4. Shape: Peptide Lip Shape
Sculpted, plush lips are Hailey’s signature and the contouring effect of the Lip Shape is unmatched. The Glossier Lip Line is just as creamy and will softly enhance your lip shape while staying true to your natural tone. For instantly fuller looking lips, pick up the Blur Liner from REFY.
5. Tint: Peptide Lip Tint
Finally, no Hailey-approved look is complete without a hint of tint and high-shine finish. The Peptide Lip Tint became an instant cult favourite—so iconic that Hailey even designed a phone case with a built-in slot for it.
Until Rhode lands down under, these Aussie-available dupes are your best bet for achieving Hailey’s glowing skin.
Imagery: @rhode
