PSA: Everything You Need To Know About Bella Hadid’s New Brand

From runway to retail 

By Teagan Witherow | 28th February 2024

Ah, the celeb world never fails to keep us on our toes! With Beyoncé debuting her haircare brand Cécred, LeBron James releasing his men’s grooming range, and Hailey Bieber’s iconic Rhode brand lighting up the beauty scene, it was only a matter of time before Bella Hadid decided to join in with her own brand, Orebella. 

The new endeavour marks another milestone in Hadid’s career, which has certainly seen its fair share of challenges, from her struggles with mental health to her diagnosis of Lyme disease. It’s safe to say we’re very excited to see what success this journey brings her. 

Orebella’s announcement hit the ‘gram with a pretty vague video, leaving us scratching our heads and simultaneously hitting the follow button like there’s no tomorrow. Impressively, the account has racked up over 30k followers in the first five days, and with the promise of a freebie for early birds, it’s no wonder why the brand has had such a monumental start. 


View this post on Instagram


A post shared by Bella 🦋 (@bellahadid)

But what exactly should we expect? Apart from the subtle hints about alchemy, Bella is keeping her cards close to her chest. But we couldn’t help ourselves and we did a bit of digging, so you don’t have to!

If angel number 222 and a mysterious meeting she had last year are anything to go by, there’s more to this story than meets the eye. 

Could Orebella be brewing up something fragrant? Perfume, oils, incense – our noses are twitching with anticipation. Plus, is it a coincidence Bella shared a clip of herself on Wednesday, 22 February 2023 talking about how she finally booked an important meeting and then launched Orebella on socials exactly one year later? We think not. 

Be sure to mark your calendars for Thursday, 2 May 2024 (yet another angel number), because that’s when we’ll finally get to unravel the mystery and “meet our alchemy.” Until then, stay tuned for any updates in Bella’s beauty saga. 

By Teagan Witherow



Email for non-humans


You want it, we got it! 

Everything you need to know about fashion, beauty, food, lifestyle, and travel straight to your inbox. 

Email for non-humans
Email *