Jacquemus Is Making Its Beauty Debut: Here’s What We Know
The Jacquemus effect
By Olivia Schoenauer | 19th February 2025Bonjour, beauty lovers! It’s official – Jacquemus is stepping into the beauty world with a little help from L’Oréal Groupe, and we couldn’t be more excited. The French fashion house, known for its effortlessly chic designs and playful aesthetic, is finally making its mark in beauty, and let’s be real – it’s about time.
Jacquemus has teamed up with L’Oréal in an exclusive partnership, with the beauty giant taking a minority stake in the brand to help bring this new vision to life. While they’re keeping the details under wraps for now, one thing’s for sure – a fragrance line is already in the works and set to drop in the second half of 2025.
Founder Simon Porte Jacquemus has had beauty on his mind since day one, saying, “Fifteen years ago, I began dreaming of and creating Jacquemus, with perfume and beauty always part of my vision for the brand. Today, I am proud to continue shaping this dream with the leading beauty group, L’Oréal.”
L’Oréal Luxe President Cyril Chapuy is just as excited, calling Jacquemus “sensationally creative and social-first” – which pretty much guarantees that whatever they’re cooking up will be a total game-changer.
Jacquemus has never been one to follow the rules, and if their beauty line is anything like their fashion, we’re in for something fresh, fun, and completely unexpected.
Now, the only question is – will there be a beauty version of Le Chiquito? Guess we’ll have to wait and see. Stay tuned!
Imagery: @jacquemus
