Matilda Djerf Has Just Announced Her Beauty Line

Get hair like Matilda

By Bianca Licina | 14th March 2024

Over the generations, various hair icons have ruled with their iconic ‘dos. From Marilyn Munroe’s bouncy blonde bob to Jennifer Anniston’s ‘Rachel cut’, celebrities have been dictating hair trends since the beginning of well, time. Today, we are spoilt for inspo with celebrity hair, with plenty of hot looks out and about, but it would be wrong to say that there isn’t one particualr figure whose hair game is strong AF. 

Ask any Gen Z member which celeb is known for their iconic hair and 99% would respond with Swedish influencer Matilda Djerf. If you, like many other fans, have been sporting a curly 70s-esque hairstyle, then you can thank Ms Djerf. 

With a combined following of 4.5M followers on Instagram and TikTok, Matilda Djerf has every follower in a chokehold with her curated content of her peaceful and aesthetic Scandi lifestyle. After launching her first clothing brand, Djerf Avenue, in 2019, Matilda has decided to dip her toe in the world of beauty, giving fans the chance to replicate her iconic blowout and sleek bun or pony. 

*Enter Djerf Avenue Beauty*

Launching on 27 March, the new beauty line consists of two hair products and is committed to sustainability through its mindful packaging. It also aims to use as many locally sourced ingredients as possible from Sweden. 


View this post on Instagram


A post shared by DJERF AVENUE (@djerfavenue)

Now, let’s talk products. 

Djerf Avenue Beauty will consist of two hair products, the Breezy Styling Mist and the One The Go Styling Gel. 

Breezy Styling Mist

If you’ve spent a tearful amount of hours trying to achieve Matilda’s hairstyles, you now have the secret weapon. The Breezy Styling Mist provides weightless volume and hold to your hair without that greasy, crusty and dry feeling. Great to use before heat styling for a bouncy blowout to provide extra volume and shape, this product is also enriched with nourishing ingredients and has thermal protection. 

On The Go Styling Gel 

This gel offers a flexible hold and shine as well as being nourishing for your looks. A versatile product, the gel is great for a slicked-back look, taming flyaways or defined curls.

Check out the Djerf Avenue Beauty range here. Ps, they ship to Australia!

Header + thumbnail: @MatildaDjerf

By Bianca Licina Certified shopaholic, Bianca is happiest in her favourite pair of jeans with a piccolo latte in hand.



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