The Colours And Corners Of Morocco, Through The Eyes Of Interior Designer Jono Fleming
Moroccan Moments
By Natalie McGowan | 1st October 2025Interior designer, stylist, presenter, and now writer of A Visual Feast – a coffee table book releasing on 4 November about the essential “ingredients” to creating a home that feels unique and personal – Jono Fleming is a master of colour and unexpected design. Alongside close friend and fellow interiors expert, Julia Green, Jono has been leading immersive design tours through Morocco’s vibrant souks, rich colours, and evocative landscapes — with their final Morocco tour taking place in September 2026.
Inspired by his stories and captivating imagery of the country, we caught up with Jono to see Morocco through his lens.
Tell us about your first time experiencing Morocco and what initially drew you there.
Funnily enough, I first experienced Morocco by joining one of these tours myself. Julia Green had been running them with a colleague for a few years, and after seeing the photos she shared, I was instantly hooked. Morocco wasn’t even on my radar at the time, but the colours, the food, the architecture, the chaos and calm of it all – it just called to me. I signed up on a whim and it completely changed the way I saw travel and design.
What sparked the idea for running these tours?
A few years later, Julia asked if I’d like to co-host the tours with her and it felt like such a natural step. We’d worked together in the styling and magazine world for years, so it just clicked. On a personal note, my sister had also gotten married in Marrakech, at one of the places we now stay on the tour, so the city already held such a special place in my heart. To be able to share that magic with others has been incredibly rewarding.
How does Moroccan architecture and design influence your own interior styling work?
There’s this beautiful contrast in Moroccan design that I keep coming back to. On one side, you’ve got intricate zellige tiles covering every surface with incredible detail. Then suddenly, there’s a rendered tadelakt wall in soft pink clay with nothing on it but texture. That pairing of ornate and minimal, busy and calm, really resonates with me. The colours, too, are like nothing else I’ve ever seen. I always come back feeling creatively recharged and ready to bring those unexpected details and layers into my own design work.
Was there a particular moment or place in Morocco that made you fall in love with it?
Everyone always asks what my favourite spot in Marrakech is and honestly, it changes every time. Sometimes it’s the cobalt blue walls of Majorelle Gardens where Yves Saint Laurent once lived. Other times it’s the lush green grounds of the Beldi Country Club, where we end the tour with a sense of calm and reflection. But I think the magic really happens in the in-between moments. Wandering the souks, sharing meals in hidden courtyards, hearing the call to prayer drift over the rooftops. It’s a city that catches you off guard in the best way.
What’s your favourite aspect of running these tours?
The people. Every tour, we’re joined by the most incredible group of guests, mostly women, all bringing different stories, perspectives or reasons for coming. Some are there to celebrate something, others are looking for a bit of clarity or change. Watching them open up and experience something new, whether it’s creatively or personally, is honestly one of the most rewarding parts. We don’t go into it trying to create a life-changing moment, but somehow, the combination of the place and the group always delivers something pretty special. I think it helps that Julia and I really invest ourselves in the experience. There’s heart in every part of the trip.
How do you curate the itinerary and how much does it change between tours?
We’ve got our core itinerary that we know works, but honestly, Marrakech changes constantly. There are always new shops popping up, new restaurants, and new experiences going viral. We arrive a few days early every time so we can test things out, scout new locations, and try new menus. We’d never take guests somewhere we haven’t personally approved. That mix of structure and spontaneity is what keeps each tour feeling fresh. And we’ve created a few exclusive experiences that are unique to our group, which makes it all the more special.
What are some of your top tips for anyone visiting Morocco?
Give yourself time to ease into it. Marrakech can feel overwhelming at first, especially if you’re not used to the pace and the energy. Stay inside the Medina in a traditional riad if you can, and absolutely get an eSIM so you can navigate with Google Maps. It’s a game-changer. Be curious with food, wander down alleyways, and don’t be afraid to explore outside the city. The Agafay Desert is incredible for a night or two, and the Atlas Mountains offer a completely different perspective. If it’s your first time, hiring a local guide is also well worth it. Their insight and generosity make such a difference.
Are there any keepsakes you’ve brought home that are particularly special?
So many. One of the first things I bought in Marrakech was a rug from LRNCE, a brand I still adore. I had to pack half of it into my suitcase and carry the other half like hand luggage, but it was worth every awkward step through the airport. It’s still in my home years later and always reminds me of that first trip. I also brought home six handmade bowls from La Famille, one of my favourite restaurants there. We eat from them nearly every night. These pieces aren’t just souvenirs; they’ve become part of our daily life. That’s the beauty of Morocco, it lingers long after you’ve left.
Ready to explore the colourful streets of Morocco with Jono and Julia?
Secure your spot on the tour here.
