Last night, Australian fashion retailer General Pants opened the doors to its brand new Elizabeth St digs where customers were invited to join the fun and treat themselves to free Crust Pizza, Carlton Dry, Rekorderlig Cider, Remedy Kombucha and Red Bull.
Special guests included presenter Laura Dundovic, model Erin Holland and her cricketer beau Ben Cutting and former Big Brother personality Skye Wheatley.
Brisbane bred DJ Young Franco kicked off the night before internationally acclaimed artist Luke Million took over.
Along with offering its renowned range of streetwear from brands including RVCA, Stussy, Insight, Wrangler, Lee, Rolla’s, Neuw, Zanerobe and more, the new General Pants flagship proved a popular hangout, offering free WIFI, 90s arcade games and Ben & Jerry’s ice-cream with any purchase.
The store also features a novelty gift room, sneaker wall, a digital t-shirt printing pop-up by The T-Shirt Mill and a vinyl record store in partnership with Universal Music. Also new to the Queensland are the Ksubi and Storeroom Vintage concepts, providing the biggest collection from each brand in the sunshine state.