Hey Couch Potatoes, THE ICONIC Now Has A Dedicated Home Section

Hey Couch Potatoes, THE ICONIC Now Has A Dedicated Home Section

Home sweet home

By Dinushka Gunasekara | 21st September 2021

If sitting, scrolling, and tapping *add to cart* has become your retail ritual, we have news that your bank account is going to hate! Australia and New Zealand’s go-to for fashion, sports, beauty, and lifestyle is now adding a brand-spanking new destination to their repertoire: introducing THE ICONIC Home.

Never leave home again and let your dream casa come to you, with a leading curation of contemporary homeware brands on offer. The one-stop-shop will be housing bedding, stationary, towels, kitchen and bath accessories, tech, aromatherapy, artwork, and a whole lot more with all your favourites jumping on board. Think Country Road Home, In Bed, Sheet Society, Aesop, Crosley, Saarde, Kip&Co – do I need to continue?

Those who’ve padded their wardrobe with considered basics from AERE will also be very pleased to note that THE ICONIC Home will be the exclusive stockist of AERE Home. The cult label will be expanding its range with premium linen bedding destined for the perfect bedroom sanctuary.

Of course, green is always trending in the home, and the new portal will include conscious homeware buys under THE ICONIC’s Considered Edit, with 45% of the retailer’s Home assortment falling under the category. Hey MTV, give us a sec – with the same crazy speedy shipping you expect from THE ICONIC, it won’t take long to welcome you into a new crib!

Get shopping here.


View mag here >

Article by Dinushka Gunasekara

Notorious for turning a random encounter into a three-hour conversation and running across streets to pat a dog, Dinu is a curious girl who loves a good story. Her extensive knowledge of Donald Glover is yet to come to good use and she would do basically anything for a hash brown. Catch her bombarding her friends with articles she thinks they should read or spending way too much time creating the perfect playlist.


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