A New Bombshell Is About To Hit The Gold Coast — Meet ‘The Alfred’
Highway Hottie
By Yana Van Der Byl | 13th May 2025There’s a new guy about to hit the block, and he’s not just easy on the eyes. He’s bringing laneways, lattes, lush greenery, and a whole lotta lifestyle to Mermaid Beach.
Meet The Alfred, a seven-storey mixed-use project set to take over the current Mermaid Beach Village car park – an address that’s definitely overdue for an upgrade. Led by developer Daniel Veitch (the name behind Nobby Beach’s The Oxley 1823), this new precinct is shaping up to be the next neighbourhood go-to. If its sister project is anything to go by, it won’t stay under the radar for long.
Think: 80 apartments with serious “I live here” energy, boutique retail and dining options, and enough subtropical landscaping to make your Fiddle Leaf Fig weep. Oh, and did we mention it’s literally steps from the soon-to-arrive Mermaid Beach South light rail station? Location, lifestyle and latte access. Tick, tick, tick.
Designed by BDA Architecture and J.AR Office, The Alfred leans into clean modernist lines, deep balconies and a pedestrian-first ground level that screams coastal cool. There’s a central landscaped atrium (for that “walking through a resort” vibe), garden-edged laneways and open plazas that invite a cheeky wine or slow Sunday stroll.
Inside, apartments come in one- and two-bedroom options, most with cross-ventilation, generous balconies and views that feel more vacay than everyday. Residents will also enjoy shared amenities, a pool, and enough dreamy greenery to make your Insta followers jealous.
This isn’t just about a fancy new build. The Alfred is a flag in the sand for what Mermaid Beach is becoming — connected, stylish and full of fresh energy. It’s designed to complement its surroundings, not overshadow them, and brings a much-needed upgrade to one of the Gold Coast’s most iconic strips.
If you’re into architecture that actually breathes, retail that’s curated (not chaotic), and apartments that feel like a lifestyle move, The Alfred might just be your new crush.
