Introducing Our 30U30: The 30 Ones to Watch in Brisbane
Pushing the limits
By Natalie McGowan | 6th August 2025From boundary-pushing creatives to entrepreneurial powerhouses, this year’s 30U30 cohort is redefining success on their own terms. Nominated by you, celebrated by us – meet the game-changers and disruptors shaping the future of Brisbane, one move at a time.
Mohamed Sheriff (Creative Director, 20)
A fashion lover raised in Logan, 20-year-old Mohamed Sheriff is the creative force behind YDC – a passion project turning unexpected spaces into runways. Once dreaming of a career in IT, he’s now all in on fashion styling and shows, building a scene in a city he says is “not traditionally known for it.”
You’re part of Brisbane’s next-gen talent – how has this city helped shape your path?
This city has always shown love. From my first runway, I met people who saw the same vision as me and helped bring it to life. Those friends are still supporting me to this day. I met two lovely people, Lee and Jaggar (two of the three owners of Y3K Store), who fully supported my recent runway, Larger Than Life, which quickly sold out on the night. The city has offered me so many places to turn into a runway – spaces we didn’t even think were possible until we tried it.
Talk us through a typical day in your world.
A typical day in the process of organising a runway starts with many hours in the studio. First, I have a meeting with my team – we all have a part to play – so we debrief on progress and check off our dot points. Then I go through emails, reviewing model casting applications and sending out acceptance letters. Once emails are done, I work on venue logistics: doing inspections and drawing up draft seating and runway layout plans. After that, we begin test fittings, starting with a limit of five models. All clothing pieces are supplied by Y3K Store, designers, or other stores we collaborate with.
What’s next?
You’ll have to keep your eyes on me and YDC – we don’t say much, we just show up.
Sam Atherton (Unisex Resort Wear Designer, 22)
One question sparked Sam Atherton’s brand: “What would I wear on a beach holiday in Italy but still feel comfortable grabbing a coffee in Brisbane in?” The answer was La Corsia – a unisex resort wear label blending European flair with Queensland ease.
You’re part of Brisbane’s next-gen talent – how has this city helped shape your path?
Brisbane can be a tough place to create. It’s smaller, a little reserved, and sometimes slow to back new ideas, but that honesty works in my favour. The blunt feedback keeps my designs grounded for trend-spotters and casual dressers alike.
What’s been your proudest “I can’t believe this is happening” moment so far?
Shooting one of our most photographed pieces on the Greek coastline, alone at sunrise, was surreal.
Biggest risk you’ve taken – and what changed because of it?
We launched what became our most popular piece, a straight-hem business shirt, without ever seeing a proper sample. Just chopped an old one apart, sent it off, and hoped for the best. That single product ended up boosting us to our current trajectory.
What’s next?
Next comes a Brisbane pop-up with an espresso bar, re-issued early pieces in upgraded fabrics and fits, and work on a summer scent in development.
Emily Rink (Indie Pop Princess, 25)
A Bellbowrie local who writes about “the beauty and messiness of life,” Emily Rink describes her relationship with music as “honest and freeing in a way that nothing else really is.” Her distinctive alt-pop sound has caught the attention of artists like Matt Corby and Ziggy Alberts, earned spins on Triple J, and secured a spot on Spotify’s Fresh Finds playlist.
What’s been your proudest “I can’t believe this is happening” moment so far?
Opening for Matt Corby last year was a massive pinch me moment. Also, seeing my track Call Me When You Get In with Harrison Storm getting close to two million streams and being featured in Rolling Stone Australia this year — those were pretty surreal.
Who or what is fuelling your fire right now?
Honestly, a combo of my dad’s music taste growing up (The Killers, Kings of Leon, Donny Hathaway) and my own musical obsessions: The War on Drugs, Angie McMahon, Lana Del Rey, Hozier, Florence & The Machine, Amy Winehouse, Sam Fender, and heaps more. I’m inspired by artists who write with free and unconventional structures, who are honest and emotionally raw, and who write not for the market but to speak their mind and connect.
What’s the best advice you’ve been given?
My dad once told me: “Don’t beat yourself up — the world will already do that for you.” That’s stuck with me.
Sarah Ellis (Anti-Dating App Advocate, 21)
Founder of WE MET AT A BAR, Sarah is on a mission to bring back real-life connections. Designed as a drinking game to spark spontaneous moments, the game ditches swipe culture for face-to-face fun – “because no one remembers the night they spent staring at a screen.”
What’s been your proudest “I can’t believe this is happening” moment so far?
Honestly, this nomination. Along with coverage from outlets like the ABC before launch, has been surreal. Growing our TikTok and Instagram to nearly 10k followers already shows how much people are craving something new in dating.
Who or what is fuelling your fire right now?
I’m obsessed with the messy girl night-out lifestyle — think Charli XCX’s Brat album and artists like Gaga, Doechii, and Addison Rae. Gen Z especially craves nights that ditch technology for real moments. We grew up fast and online — but most of us still want to meet someone on a night out.
What’s next?
The official launch is set for September, with the game being introduced to the community in August. At its core, WE MET AT A BAR is about encouraging real-life connection and authentic dating experiences. Knowing that WE MET AT A BAR could help people meet – and maybe even find their life partners – is what truly drives me.
Kai Lohmann (AFL Superstar, 22)
Brisbane Lions forward Kai is living the dream he’s had since he could walk: playing AFL at the highest level. At just 22, and hailing from regional Victoria, he’s emerging as one of Brisbane’s most exciting young athletes.
What’s been your proudest “I can’t believe this is happening” moment?
Definitely winning the grand final last year. It was an unbelievable day and the best day of my life. To work that hard all these years and do it with your best mates made it even more special. I remember the siren going and just thinking back to when I was a kid and realising in the moment that my dream had come true in achieving the ultimate pinnacle.
How do you stay grounded and true to yourself while chasing big goals?
I think surrounding myself with good people who keep me level-headed and continue to remind me of the process and what’s important.
What’s next?
Obviously, I want to keep achieving success on the field and continue to get better every day. Although I would love to do something away from my career, and that’s something I’m still figuring out, whether it be with fashion or media. But open to any recommendations!
Miller, Sienna & Tayler Kerta (Curators Of Connection, 21, 24, 27)
Sisters Miller, Sienna, and Tayler Kerta grew up with a close bond and channelled their sisterhood into two social initiatives: BNE Chapters, a female-focused book club, and We Are WMN, a Brisbane women’s event series spanning trivia nights to wellness days. The name also nods to their Balinese heritage – W for Wayan, M for Made, and N for Nyoman, meaning first, second, and third born.
You’re part of Brisbane’s next-gen talent – how has this city helped shape your path?
Growing up in Brisbane, you can start to see it as “small” or “boring,” but there’s so much to explore! The Brisbane girls have been really receptive to this new social group initiative, and so many felt the same – that Brisbane was “boring” – but now we all know it’s not. There are so many different venues and scenes to see, but also so many wonderful women you’re yet to meet. We’ve met beautiful girls from every side of Brisbane that we wouldn’t have connected with if we hadn’t started We Are WMN or BNE Chapters, and we feel so grateful for that.
Who or what is fuelling your fire right now?
The community and the ladies at our events are the fuel to our fire. The love we receive leaves us on a high every time. When girls come to the next event with someone they met at the last, it’s the best feeling. It just makes us want to grow and come back with something bigger and better.
What’s the best advice you’d give to others?
Miller’s favourite advice right now is: “You have to climb the mountain of cringe to get to the land of cool.” Whether you’re changing careers, starting out in social media, or trying a new sport, the climb might feel awkward and like everyone’s judging you, but once you get there, it’s all worth it. And honestly, if people are judging, you don’t need them near you anyway, so who cares!
What’s next?
We’ve got some BIG plans in the pipeline for We Are WMN and can’t wait to share them with the girls of Brisbane. We’ve got a WMN Ball coming in November… so keep your eyes on our socials to be the first to know.
Matilda Riek (Restaurateur, 26)
One-half of August, the charming restaurant housed in a heritage church in West End, complete with soaring ceilings and stained-glass windows, Matilda Riek was once on track to become a doctor. But with a love for baking and the world of hospitality, she and her partner (and former head chef at Bar Francine), Brad, brought August to life instead, a labour of love that’s gaining acclaim and admiration.
Talk us through a typical day in your world.
I wake up quite early, around 4:45am – I don’t need huge amounts of sleep. I love this time of day, and I usually go for a run or a walk. I then use the morning to do most of the admin from home – pay invoices, organise functions and events, and pick up anything we might need for the restaurant that night. I get to work at about 12ish, and use the afternoon to start setting up, organise bookings, and talk to the chefs about the night’s menu. Our front-of-house staff arrive a little later to help, and we open from 5pm. I usually get home at around 11pm. On Sundays, we just do a lunch service, which is our favourite day of the week. We get to leave around 5pm, which is lovely!
What’s been your proudest “I can’t believe this is happening” moment so far?
I don’t think there has been one single big moment. To be honest, we’re so consumed with running the restaurant day-to-day, it still hasn’t completely sunk in. I think the smaller moments that happen as a result of our decisions and hard work have been more fulfilling – for example, when the restaurant is full and everything seems to be running smoothly, when we get customers returning for second or third visits, when our staff are happy and enjoy coming to work each day, or when a new customer tells us they’ve heard good things about us from a friend. We’ve also just been nominated for the Gourmet Traveller Awards “Best New Restaurant” for 2025, which is exciting.
How do you stay grounded and true to yourself while chasing big goals?
I don’t struggle with this too much. Owning a small business certainly isn’t glamorous. It’s fulfilling to work for yourself, but it also means you’re responsible for making all the decisions, with no guarantee they’ll work. At the end of the day, Brad and I still have to take the bins out and mop the floors.
XiaoXiao Wang (Internet It Girl, 20)
Shanghai-born XiaoXiao Wang has been defying the odds since day one – surviving a life-threatening brain infection as a baby, which she now jokes gave her “creative superpowers”. Based in Brisbane, the 20-year-old shares her life, love of dance, and coolgirl ‘fits with nearly half a million followers, inspiring others to embrace their identity through fashion.
Who or what is fuelling your fire right now?
What’s always fuelled me is being the person little me would’ve looked up to. As an Asian-Australian who moved here young, I’ve felt the pressure to fit in — from wanting to be a different race to dimming my light to blend in. Now, I want to inspire others to embrace their identity, culture, and personality. Fashion is universal, and I love using it to celebrate all of that with the people who follow me.
What’s been your proudest “I can’t believe this is happening” moment so far?
Seeing myself plastered on the big screens in Foot Locker after working with them on one of their campaigns. It was a surreal moment seeing myself in stores. Also, being invited to Australian Fashion Week and being surrounded by, and in the same space as, big creators I’ve looked up to and followed even before starting social media.
What’s the best advice you’ve been given?
From my mum: the law of attraction. You are what you attract.
Grace Cooney (Type B Jeweller, 25)
As the founder of Discotonic, Grace brings fun to the jewellery world – one playful, silver piece at a time. The 25-year-old (mentored by artist Kerrie Hess) calls her approach to business “Type B” – fuelled by takeaway dinners, late-night jewellery making, and last-minute packing for markets.
What’s been your proudest “I can’t believe this is happening” moment so far?
Probably when I was doing my usual financial check-in and discovered the business revenue had hit six figures in under 10 months. It followed a period of working seven days a week for eight weeks total, but I loved the work so much I didn’t even notice.
What’s the best advice you’d give to others?
1. You never want to be the smartest person in a room.
2. Stop thinking and talking about doing it and start today. If you are not embarrassed by the first
version of your product, you started too late.
3. Life is not a dress rehearsal.
How do you stay grounded?
I still do small Brisbane markets – the community keeps me grounded. I prioritise time with my childhood
friends, who’ve been by my side since primary school. Big love to my partner for keeping me centred.
Alex Van den Broek (Harmony Nerd, 29)
A devoted collector of retro Nintendo 64 games and lifelong music lover, Alex Van den Broek is living out her childhood dream of making music. As a conductor, arranger and vocalist, she’s helped shape the sound of countless theatre productions, TV shows and concerts, collaborating with a multitude of artists both locally and across the nation.
Talk us through a typical day in your world.
I’m usually up at the crack of dawn working on arrangements and orchestrations – lately, for two different shows: a big rock symphony and a smaller folky string quartet project. Some days include content shoots or edits (either for myself or my husband, @yeahnah_notbad), and the best nights end with a big choir rehearsal alongside 70 of my besties. The rehearsal room is absolutely my happy place.
What’s the best advice you’d give to others?
I live by the words, “I just wanna make cool sh*t with cool people.” In the music world, it’s easy to feel pressured to outdo yourself, but instead of thinking, “How do I top this?” I focus on how to make each moment sparkle.
What’s next?
I’m dreaming up a new vocal group project to dive into some delicious jazz with fantastic vocalists. I’ve also been toying with the idea of writing a musical.
Ben Thomson (Breathwork Enthusiast, 22)
Ben Thomson has always wanted to make a difference. “I’ve always been able to read how people are feeling and would do my best to lift their mood,” he recalls. So it feels only natural that he went on to found Let Go Breathwork – a community-focused initiative inviting people to gather in the park, connect with like-minded folk, lie back for a guided breathwork session with Ben, and, if they’re game, finish with a refreshing plunge in an ice bath.
Give us your elevator pitch.
I started Let Go Breathwork as a way to find more purpose in my life. I was feeling lost and unaligned with my morals and goals, so I took action and started a free breathwork event that was open for absolutely everyone to come and enjoy. The goal with this “business” has never been and never will be about money, as I still continually run these free events now. It’s all about giving back and sharing a practice that can change lives.
You’re part of Brisbane’s next-gen talent — how has this city helped shape your path?
The communities around Brisbane are overwhelmingly warm and welcoming. Also, having worked with so many businesses like Lululemon, the Broncos, LSKD, Fitstop, and so many more, you see that Brisbane really does prioritise its mental wellbeing in so many spaces, which is just another reason to love this great city.
How do you stay grounded and true to yourself while chasing big goals?
Ironically, I use my own teachings (breathwork) to ground myself, remind myself where I come from, and reconnect with my purpose on this earth.
Jem Cassar-Daley (Alt-Pop Powerhouse, 24)
To Jem Cassar-Daley, songwriting is her version of journaling. “I replace a daily diary with writing music and try to encapsulate the honest feelings we all experience,” she says. Drawing inspiration from fellow Brisbane artists like Thelma Plum, Powderfinger, and The Go-Betweens, Jem is making her mark with her alt-pop sound, starting in Brisbane, aiming for the world.
What’s been your proudest “I can’t believe this is happening” moment so far?
I would have to say that my pinch me moment was performing at the Opera House Forecourt with Dan Sultan earlier this year. The crowd was incredible, and the view of the harbour was absolutely spectacular. I still can’t believe I got to do that.
Who or what is fuelling your fire right now?
Some musical inspirations lately have been Mk.gee, The Japanese House, and Drifting Clouds. I have their discographies on repeat right now! Brisbane-based creatives I’ve been loving are photographers Georgia Wallace and Finnian Mullen, and hair and makeup artist Sarah Smith. They are making the most outstanding art, so check them out!
What’s next?
I’m in the middle of a big release schedule and loving sharing new music. More singles are on the way this year, building up to my debut album dropping mid-2026, and I couldn’t be more excited. I’m also hitting the road for more touring and live shows around the country, plus plenty of songwriting. I need all of it – creating, performing, connecting – in my everyday life.
Joash Teo (High Fashion Couturier, 28)
Joash Teo of his eponymous brand Joteo is intensely devoted to his craft. “I do it because I must, there is no other way I choose to live,” he says when asked about his work as a fashion designer. Moving from Singapore at eight years old, Joash is now an integral part of Brisbane’s creative community, celebrated for his bold designs that are dramatic, theatrical, and romantic.
You’re part of Brisbane’s next-gen talent – how has this city helped shape your path?
Being in Brisbane allowed me to have enough space away from the current of trends and industry shifts to both nurture my own perspective but still be in touch with the goings-on around the creative sphere. I’ve been seen, I’ve been nurtured. Brisbane has given me everything, and I only hope to live up to the support.
Biggest risk you’ve taken and what you learned from it?
My recent Sydney fashion show debut. It was important, I think, to finally engage Joteo with official industry bodies and, in the process, meet our creative peers. It taught me many things – organisation, delegation – and helped calibrate where Joteo could sit within the fashion community. But most importantly, it showed me that sometimes the strongest barriers to overcome are the ones we put in front of ourselves. I thought for so long that Joteo would not be welcomed with a seat at the table – “we’re not ready,” “the time’s not right,” “I don’t fit in.” But there is never a “perfect” time to choose the next step in your dream. Destiny is always inconvenient.
How do you stay grounded and true to yourself while chasing big goals?
My family, my friends, and the sacred moments I have to remember them when I feel the world growing too cold and distant.
What’s next?
This year, we celebrate five years of Joteo Couture – an unbroken continuation of excellence on the runway and with our clients. Coinciding with Brisbane Fashion Festival’s 20th anniversary, I’m proud to be the closing designer for the entire festival, for the first time since my initial showing all those years ago. It’s a deeply emotional and fulfilling moment, and to share it with the BFF family who have nurtured me all these years just brings my journey full circle in this chapter of Joteo.
Gillian Morgan (Queen Of Pilates, 24)
As the founder of CLUB GILATES, Gillian Morgan curates intimate Pilates-focused social events, bringing together people in their 20s and 30s to move, connect, and embrace Brisbane’s vibrant, wellness-driven culture, all while working her 9-5 in fashion marketing.
Biggest risk you’ve taken and what you learned from it?
The biggest risk I’ve taken was starting the first-ever Pilates social club in Brisbane. Being the first of its kind in the area, it was risky not knowing how things would turn out – would there be interest? Would people pay? Would they stick around after class to form meaningful connections? Despite the unknowns, I took the plunge and have since grown a strong community. Each event has been a sell-out, proving the high demand for facilitated, connection-driven experiences.
Who or what is fuelling your fire right now?
I’m a big fan of Bernadette Sukkar – founder and cult creator of Body By Berner. A former PR queen turned Pilates instructor and business owner, I admire the cultural phenomenon she’s built through brand and environment, establishing herself as a standout in health and fitness.
What’s the best advice you’ve been given?
Although it sounds super cliché, the best advice I’ve been given is to give anything a go, even if fear of embarrassment or failure lingers. There’s so much power in being shameless.
Makayla & Tom Donovan (Power Couple & Co-Founders, 25 & 26)
Formerly known as The Moissanite Company, TMC Fine Jewellers was founded by husband-and-wife duo Makayla and Tom Donovan in 2020. Now, with two little girls in tow and an eight-figure business under their belt, the duo is doing it all, from raising a family to making luxury feel a little more personal.
Give us your pitch.
TMC is attainable luxury. We’re both incredibly proud to have created a brand that is luxurious yet genuine, providing couples with a deeply personal experience.
Talk us through a typical day in your world.
We’re parents to two little girls, so mornings are loud, speedy, and regimented. We work brilliantly together when we stay in our respective lanes and make meaningful time to collaborate on our strategic vision and company planning. We’re the yin to each other’s yang, both personally and in our roles within the business. Scaling an eight-figure company is no small feat, so there were years when we worked every evening of the week. These days, it’s more like one or two nights a week. Otherwise, you’ll find us curled up in bed by 8pm with our Kindles!
What’s the best advice you’ve been given?
Just launch. Launch, pivot, adapt if needed, and learn as you go.
Ava Brouwers (Boutique Owner, 21)
West End born and raised, Ava Brouwers is passionate about two things: helping women feel beautiful and supporting local labels. The result is Lidos Boutique – a vibrant, welcoming boutique on Boundary Street brimming with homegrown fashion and accessories, owned and operated by Ava.
You’re part of Brisbane’s next-gen talent — how has this city helped shape your path?
Brisbane has a beautiful fashion industry with a lot of people taking a chance on the younger generation. There have been many times when I have been the kid needing guidance, and everyone in the industry has been more than supportive. There is no way I would be here without the help of the Brisbane fashion community.
Talk us through a typical day in your world.
No two days are the same, but I usually start with coffee and emails before heading to the post office. I spend time curating the floor, chatting with customers, creating content, and working with our brands. I’m constantly thinking about what’s next and what’s trending. It could be a new brand or an event. I do more market research than people would think!
What’s the best advice you’d give to others?
Start small, but start today. You only need a clear idea and the passion to follow it. Don’t wait until you feel ready or until everything is perfect. Start. Figure it out as you go.
Nina Korbe (Opera Singer, 27)
A diehard F1 fan and proud Koa, Kuku Yalanji, and Wakka Wakka woman, Nina Korbe is a storyteller through and through. Guided by her Elders and inspired by her culture, Nina uses music and performance to stir emotion; to “hold the mirror up to society and be a refuge for all to enjoy and rest within,” she says.
You’re part of Brisbane’s next-gen talent — how has this city helped shape your path?
Opera Queensland brought me in for work experience at 15. From there, I became a Young Artist and now perform regularly as a principal soloist. Queensland Youth Orchestras supported me as their Artist in Residence, during which I toured Austria and Germany, performing in some of the world’s most historic venues. From training at the Queensland Conservatorium to consulting for Queensland Symphony Orchestra or taking the stage at QPAC, Brisbane’s arts community is home.
What’s been your proudest moment so far?
Opening night of West Side Story with Opera Australia. Then, performing at the Musikverein in Vienna as a soloist with Queensland Youth Symphony to a sold-out hall. The legacy of that stage is immense, and it was an honour to add my voice to it for my international debut.
Who or what is fuelling your fire right now?
My communities. The calibre of artists and brilliant minds around me excites me. Equally, the First Nations communities I serve keep a fire smouldering inside me to strive and create opportunities for myself and others.
Holly Eddington (Contemporary Art Curator, 20)
Born in Rome and raised in Brisbane, 20-year-old Holly Eddington is a self-described “massive nerd” with a love of anime, historical weapons, and contemporary art. With a DIY spirit and a belief that art should belong to everyone, Holly is curating encounters that “crack open the ordinary and let the light in,” including immersive showcases at Fort Lytton and Door 84.
You’re part of Brisbane’s next-gen talent — how has this city helped shape your path?
Brisbane is small… and honestly, boring as hell. You get to know everyone in your so-called scene quick, but that’s exactly the charm. There are so many brilliant people here chipping away, a little chosen family to slot into and support, and we all share the same firewood. Anywhere else, it feels like everyone has their own fire and steals each other’s logs. The best thing about Brisbane, for me, is that eventually it seemed so boring that I began to think, wait, maybe I should just start finding spaces and putting on the shows I want to see myself? When exhibition opportunities aren’t handed to you on a silver platter, when everything feels a little stagnant, you have no choice but to be innovative. Brisbane’s very architecture seems built for this DIY attitude… some of the best artists here are working from studios underneath their Queenslander share houses!
Biggest risk you’ve taken and what you learned from it?
Sending an email. The worst they can say is no, right? An email is a direct conduit from the dream world to reality. I really hate metaphysical talk, so it pains me to speak this truth I have found: if you have a vision and don’t get it started, the universe has a funny way of finding someone else to execute it.
Who or what is fuelling your fire right now?
Honestly, rage. I get quite riled up about a lot of things, and especially in the arts industry, there is no shortage of material. If I really need a kick, I’ll read Linda Nochlin’s essay Why Have There Been No Great Women Artists? or Lucy Lippard’s From The Centre. Lippard has been my muse for a while now — an iconic critic and theorist of contemporary art with razor-sharp feminist takes — and many aren’t even aware of the history of her influence in contemporary Australian art. Then I will put on an Arca album or some weird, noisy Brazilian funk, and I’m ready to cause trouble.
Annabelle Traves (Concert Violonist, 28)
For Annabelle, the violin was never just a hobby; it was the career she imagined from a young age. Now touring the world with the legendary André Rieu, she says the rush of performing for thousands is what keeps her inspired: “I feel so alive and connected to everyone in that room.” Despite the constant travel, she finds comfort in her hometown, calling Brisbane her “saving grace” – calm, kind, and grounding.
Talk us through a typical day in your world.
I’m currently on a world tour with the incredible André Rieu! A typical day for me starts early: I hit the hotel gym, practice in my room for a bit, head to the airport, fly to the next tour city, go straight to the venue for soundcheck, get ready for the show, perform, head back to the hotel, sleep, and then do it all again the next day.
What’s been your proudest “I can’t believe this is happening” moment so far?
It’s not always the biggest shows or the biggest venues that mean the most to me – it’s often the really sentimental achievements. A couple that come to mind are performing and touring with Bruce Springsteen, and recording and releasing my very first single with Peter Gregson. We recorded at Abbey Road Studios in London, and I think I actually cried when I walked into the room.
What’s been the biggest risk you’ve taken and what you learned from it?
I decided to step away from the traditional classical world and reach out to André Rieu. I never thought he would even see my video (I sent it to his fan mail!), but he did and taking that risk completely changed the trajectory of my life. I was signed on to the world tour two days later. What I learned from that is to always, always, always take the plunge. You’ll never know unless you put yourself out there.
Jackson Todd (Multidisciplinary Creative, 27)
A freelance brand and digital designer, and co-founder of Link Kit – a link-in-bio tool made for “creatively conscious people” – Jackson Todd has a knack for telling stories through design.
You’re part of Brisbane’s next-gen talent — how has this city helped shape your path?
Brisbane’s a huge part of my identity. I’ve loved the local creative scene for a long time — it’s small but mighty. There’s a genuine spirit of cheering each other on, and that kind of community really shaped me. I try to carry that spirit into everything I do.
Who or what is fuelling your fire right now?
My friends and family are a constant source of fuel. I come from a creative background, so I’m always inspired by what the people around me are building. I’m also energised by the pace of AI — what’s possible right now is wild. It’s giving creatives more tools and access than ever before to turn ideas into real things.
What’s the best advice you’ve been given?
Something that’s stuck with me lately: “Being cringey – putting yourself out there – is the compost for beautiful things to grow.” It’s a reminder not to doubt yourself or overthink what people might say.
Marie Antoinette David (Matcha Aficionado, 26)
You might recognise Marie, the theatre-loving creative raised in the Philippines, for pioneering the viral strawberry matcha craze in Brisbane. As owner of Lola’s Coffee Bar, a Filipino-inspired café in Kelvin Grove and Tarragindi, she champions her culture and caters to matcha lovers through bold, nostalgic flavours. “Lola’s is my love letter to all Filipinos; to encourage them to embrace our culture,” she says.
What’s been your proudest “I can’t believe this is happening” moment so far?
I think it was when my strawberry matcha video went viral and I worked my first shift where our small store in Tarragindi was swarmed with drink orders to the point where the wait time was an hour long and the line circled out to the street. I didn’t know whether it was going to become our norm or something that would wear off in a few days, but I just remember being so happy and proud in that moment.
Who or what is fuelling your fire right now?
Despite Lola’s Coffee Bar being a café, we look to local Filipino fashion and makeup brands for inspiration. Filipinos are the most multifaceted, innovative, and creative people, and it’s reflected in their branding and identity. We want to have the same level of forward thinking as these brands to elevate the café experience, and we want to bring that to Brisbane.
What’s the best advice you’d give to others?
You’ll get far in life when you genuinely love and care for the people around you.
Zac Williams (Foodfluencer, 29)
Cricket tragic and food lover Zac Williams (aka @yeahnah_notbad) never set out to become a content creator – yet here he is, with nearly 50k social media followers and counting. He’s the first to admit he’s still figuring it all out, but one thing’s for sure: he really loves Brisbane and its unreal food scene.
Talk us through a typical day in your world.
On a workday, I wake up, go for a stroll, have my morning coffee, and head into the restaurant where I spend the day either cooking or serving. But when I’m my alter ego @yeahnah_notbad, I’ll be zipping across the city trying out all the delicious foodie spots, having a yap on camera about it, and editing it with my wife to then post on the internet. If I’m honest, the whole “influencer/content creator” thing feels very foreign to me – I’m just a guy who loves good food, and I’ll always be down to yap about it!
What’s been your proudest “I can’t believe this is happening” moment so far?
I think the most important thing to me is seeing the help it brings to some of the venues and operators. Having worked in hospitality for the last 10 years, I’ve seen so many places close because of how hard it is, and sometimes it’s as simple as people not being able to get the word out. There have been a few spots where the venue was really struggling, and after a post on @yeahnah_notbad, they’ve managed to triple business and keep the lights on — and that has been really heartwarming.
What’s next?
We’re about to take the leap and launch a podcast that we’ve been working on behind the scenes for about six months, and I’m super excited. Think honest, open, and hilarious chats with some of Brisbane’s powerhouses of the hospo industry.
Phoebe Ogilvie (Boutique Heiress, 26)
The daughter of Brisbane fashion icons Samantha and Mitchell Ogilvie, Phoebe Ogilvie has always found her way back to the world of style – “I guess it’s in my blood,” she says. Her days are a mix of content creation, photoshoot prep, marketing meetings, and creative concepting for her parents’ brands, and there’s no doubt she’s next in line to take the reins.
What’s been your proudest “I can’t believe this is happening” moment so far?
Honestly, most days feel a little like that. I’m super aware of how lucky I am to work with my family and love what I do. But a real pinch me moment? Being overseas for buying appointments, driving to a showroom to look at beautiful things all day, and casually passing the Eiffel Tower. That kind of thing doesn’t get old.
What’s the best advice you’ve been given?
That actions speak louder than words. You don’t need to be the loudest person in the room to be heard. The people who quietly show up, do the work, and deliver more than they promise are usually the ones who make the biggest impact. Something my dad always says is, “If you don’t have five jobs, you don’t have a job,” which, although I’m still trying to work out if he’s joking, motivates me to always do more and work harder.
What’s next?
I’d love to keep growing my parents’ businesses while bringing my own voice and ideas into them.
Darcy Campbell (Photographer, 26)
Shooting for companies like Lululemon, Australian Fashion Week, Sasha Therese, All For Mimi, and the Brisbane Broncos, Darcy Campbell has become an expert at bringing a creative vision to life. Growing up in Toowoomba, he knew “pretty early on” that photography was what he wanted to do (aside from dreams of being a tattoo artist and professional skateboarder). He eventually moved to Brisbane to chase that goal – and now, he’s off to London to take it even further.
What’s been your proudest “I can’t believe this is happening” moment so far?
I think travelling for work would be pretty up there – the fact that someone wants to fly me around to take photos for them is always a cool feeling.
Biggest risk you’ve taken and what you learned from it?
Quitting my full-time job to chase this would have been my answer up until recently, but packing everything up and moving overseas would have to be my current answer – moving to London at the end of July to try to pursue this over there. It’s quite daunting leaving the list of clients we’ve spent so long trying to build, leaving partners/friends/family to chase a dream… but it’s always been a dream of mine, so I’m going to give it a red hot crack.
What’s the best advice you’d give to others?
It’s a slow process. This will be my tenth year of being a photographer. For some people, it will come quicker and for some longer, but if it’s what you want to d,o then the time doesn’t matter, as long as you’re moving forward.
Marco Bortoli (Hair Stylist, 24)
Marco Bortoli went from builder to beauty industry standout in just four years. With Italian-Australian roots and zero prior experience in hair, he took a leap of faith and hasn’t looked back. Now one of Brisbane’s most sought-after hairdressers at EdwardsAndCo, he spends every day doing what he loves.
What’s been your proudest “I can’t believe this is happening” moment so far?
Firstly, as an apprentice hairstylist, I signed a long-term ambassadorship with one of the world’s leading colour brands. I was still learning the craft, yet achieving big industry goals – it was an awesome feeling, even if I didn’t realise it at the time. The moment that really made me reflect on my journey was landing in Paris. Four years ago, I was building house frames with a tool belt and hammer. Now, I’ve been flown across the world to tour Europe, spending months in a place I’d always dreamed of visiting.
How do you stay grounded and true to yourself while chasing big goals?
Being self-aware is possibly one of the most important traits to have. You are your beliefs – don’t let people change your destiny.
What’s next?
DISRUPT HAIRCARE. The past two years, I have been working behind the scenes to develop Australia’s leading hard water shampoo. This product will relieve the symptoms of Australia’s toxic and polluted water systems.
Phia Scott (Singer-Songwriter, 23)
Phia Scott had her sights set on music by the age of eight. Born and raised in Brisbane, she recently relocated to New York City, with new music already on the horizon, recorded just days before her departure. Why music, you may ask? “Nothing else has ever compared,” she says.
You’re part of Brisbane’s next-gen talent – how has this city helped shape your path?
Having spent my entire childhood and adolescence in the one town, I feel so lucky to always know where home is. I also think it was that deep sense of comfort that laid the foundations for the daydreamy curiosity, wonder, and fantasy that seeped into my songwriting from the get-go. If my band and I are rehearsing, I’ll usually show up with coffees in tow for what just feels like a fun catch-up and jam with my friends. Then gig days are always manic, trying to squeeze in everything before soundcheck, but they always end up being the most fun afterwards.
Talk us through a typical day in your world.
The structure and pace of my day depend on the agenda. If I’m songwriting, it’s usually just me and my guitar in my bedroom. Days in the recording studio are jam-packed, forget-to-check-your-phone-and-eat-lunch type of days.
Who or what is fuelling your fire right now?
Lately, I’ve been rinsing heaps of Pulp, King Gizzard & The Lizard Wizard, Talking Heads, and Angie McMahon (always). I’ve just moved to New York, so every day I find inspiration in street art, storefronts, passersby’s fashion, books strangers read on the subway… basically anything and everything, everywhere.
Jacqueline Cowan (Jack Of All Trades, 29)
There’s no denying Jacqueline Cowan is a force — a blood cancer survivor, Sims enthusiast, DJ, podcaster, radio announcer, and the creative mind behind Lil J’s Vintage and Lil J’s Vintage Markets. A woman driven by a deep passion for community, sustainable fashion, and storytelling, she’s fearless in embracing life’s challenges. As she puts it, “I take risks daily – that’s what living’s all about.”
Talk us through a typical day in your world.
I’m currently living in Darwin, hosting the Drive Show on the number one station here — something I never thought I’d do, but it’s bloody fun and wild. I start the day with exercise and usually phone one, two, or three people while doing that. Mornings consist of focusing on Lil J’s Vintage — packing orders, organising markets, and sorting postage for Depop and eBay. Then I head into radio and start planning my show for the day. I’ve always got my fingers in many pies, so I usually squeeze in time for the charities I’m involved with (like Rotary), helping out wherever I can. I’m on air from 1–5pm, then I wrap things up and get into other gigs — DJ’ing, musical bingo, trivia. It’s a very different life than what I used to have. I’m living a bit of a double life at the moment — half in Darwin, half in Brisbane — so I get to soak up the tropics! I love to add adventure into my day-to-day, making the most of the wild Northern Territory, hitting the outback, spotting crocs and downing a few too many beers.
What’s been your proudest “I can’t believe this is happening” moment so far?
I’ve had so many — I’m very lucky. Beating cancer, getting my first community radio show at 4ZZZ, starting my markets at just 20, opening a store in Fortitude Valley at 23, all my styling gigs, landing my first job in commercial radio, being named “One to Watch” in commercial radio, running markets in Brisbane, Cairns, Port Lincoln, Sydney — and soon Darwin, supporting acts like Temper Trap and Sampology as a DJ. Life’s been pretty damn fruitful — this is just a snippet!
What’s next?
I want to travel! I’ve worked my arse off in my 20s, and I want to treat myself to some totally unreal experiences. I’ve been lucky to travel heaps already, post-cancer and also for work, sourcing vintage, going to events, etc. Travel always sparks new ideas. I’m so ready for my 30s and can’t wait to see what creative ventures are waiting for me.
