Social Media Takeovers: What The Hell Are They Anyway?!

Social Media Takeovers: What The Hell Are They Anyway?!

You’ve got a Facebook and Insta audience… but how do you keep them engaged?

By Siobhan Taylor | 14th May 2018

If you aren’t familiar with social media takeovers, you need to be. We're willing to guarantee that a brand or business you follow has undergone a social media takeover in recent months. Chances are you didn't even notice. You probably just thought they’d lifted their Insta-game up a notch.

Social media takeovers are a way for brands to deliver new content on platforms like Instagram and Facebook to stimulate interest in their products and services. It often involves brands handing over their social media accounts to communication specialists and influencers (a fancy word for famous Instagrammers) to spice up their feeds with engaging content that drives interaction.

While Insta-celebs can draw a crowd, they often lack the necessary communications skills and marketing expertise to handle a social media takeover (SMT) with finesse. Like any marketing tool, SMTs are most effective when supported by strategy and experience.

That’s why Style Magazines has its own team of savvy, social-media gurus who cut through the noise on social platforms to execute an effective and engaging social media takeover. Our well-polished Style Squad is a team of stylish professionals who are experts at speaking to customers, creating high-quality digital content and encouraging engagement. The Style Squad is the professional and effective alternative to “promo girls” and pushy salespeople, to help elevate your brand.

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Creating and sharing content across platforms creates an incomparable atmosphere of buzz and don’t-miss-out moments which encourages followers and customers to engage immediately to avoid missing out. As brands are finding out, FOMO isn’t just for music festivals and parties – it’s a very real feeling associated with non-tangible experiences too.

If you're not sure whether or not social media content is for you, you might want to think again. With 78% of consumers' saying that they have been influenced by a companies' social media presence to make a purchase, the impact good quality social content has on a business is nothing to laugh at.

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If you’re in the planning stage of launching a new product or service, targeting followers and customers with greater impact, or promoting activations and experiences, The Style Squad have the tools and experience to create results.

No matter your business or what you are looking to achieve, our very own digital strategist (and marketing guru) Tamika McInneny and our team can help you discover how SMTs and social media can transform your business and add value for your customers.

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Article by Siobhan Taylor

Brisbane gal through and through, Siobhan is an avid cider-enthusiast and a keen believer in brunch (house deposit be damned). When she's not at the beach, she can be spotted lusting after makeup she can't afford, re-watching The Office (the US version, obviously) or annoying her friends with her insane astrology theories (she's an Aquarius, FYI).

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