Put It In Print: How To Make Print Advertising Work For You

Put It In Print: How To Make Print Advertising Work For You

There's a reason why print is still king.

By Courtney Frank | 18th May 2018

Here’s the thing about advertising – people need to see things more than once before they choose to do business with you. They need to be reminded of your product, feel familiar with your brand, trust your messaging and feel like they simply cannot live without your business. Sounds easy, right?

In 2018, it’s more important than ever to be seen and heard. With a saturated market, every man and his dog are looking for a way to break through the communication barrier and reach their customers. So in a world full of irritating jingles, mobile billboards, pop-up ads and roadside promotions, how can you make your brand stand out?

Think about the feeling you get when you see a new edition of Vogue in your local newsagency. You know the magazine, you trust it, you respect its longstanding reputation as a premium publication in the marketplace. There is certainly something to be said about the legitimacy of print. It’s tried and tested, and it gets results.

However, don’t just take our word for it. We’re numbers people, and there are a few numbers you really need to know. Approximately 62.5% of Australians aged 14+ read print magazines and women’s fashion magazines have grown an impressive 9.6% in the last 12 months; making them the fastest growing category. Hey, you can’t argue with the stats.

But, print advertising isn’t a one-off fix, it’s a long-term game. It’s a precise and tangible approach that, when targeted properly, can be a match made in heaven for your business. Think about it this way: when a commercial runs on TV, it’s over after 30 seconds, the same is true for radio. The daily newspaper gets thrown in the bin after 24 hours. But magazines, they stick around. The long shelf-life means they can sit in high traffic environments such as retail centres, coffee shops, waiting rooms and more. They pass through several sets of hands and their ability to sell, continues long after the advertiser has paid their bill. Plus, since magazines are a static medium, consumers can analyse and engage with your message more deeply.

When it comes to gaining exposure for your brand, you really should be taking a proven approach that will reach your prospects. And magazine advertising does just that! You need to place your brand in front of the right audience, at the right time; and the team at Style Magazines can help you achieve that. What are you waiting for? Let’s chat.

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Article by Courtney Frank

Hailing from sunny North Queensland, Courtney believes there’s nothing a good swim in the ocean can’t fix. With a strong background in print journalism, Courts (as she’s affectionally nicknamed) is most proud of her extensive sneaker collection and ever-growing podcast library. A tomboy at heart, when she’s not watching her beloved Brisbane Broncos or adventuring around the Sunshine Coast, you can find her with family, friends and a glass of red wine in hand.


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