After hearing about it in countless sitcoms since we can’t remember when, it’s finally happening: POTTERY BARN IS COMING TO BRISBANE IN 2015! Not only is it happening this year, it's happening OCTOBER 1!
Remember when Rachel bought a table from Pottery Barn and had to make up a backstory for the table because Phoebe wanted her items to be one-of-a-kind but then she found out and she didn't care in the end because POTTERY BARN IS AWESOME?
On October 1 2015, Williams-Sonoma, Inc will open the first Queensland stores for Pottery Barn, Pottery Barn Kids and West Elm in one of Brisbane’s most hip and happening shopping precincts, Fortitude Valley. ALL THREE STORES YOU GUYS.
And apparently it’s because Brisbane is all hip and trendy and stuff.
“Recognised globally for its unique sophistication and style, Brisbane is one of the fastest-growing capital cities in Australia,” says Ron Young, Senior Vice President of Global, Williams-Sonoma, Inc. Keep the flattery coming, Ron!
“As such, our global expansion will continue with three stores [THREE STORES!] opening in Fortitude Valley, amidst a hive of activity already established,” he says.
“At the heart of our brands – Pottery Barn, Pottery Barn Kids and West Elm – is unique design, exceptional customer service, and a calendar of in-store experiences for our customers.”
The stores will employ 90 full- and part-time staff, and the three stores will be nestled next to each other in the Valley.
And local artisans are getting in on the action too. Brisbane-based photographer and stylist Kara Rosenlund will bring her style and flair to the stores’ opening-day festivities, acting as guest host for the event. “I’m thrilled West Elm, Pottery Barn and Pottery Barn Kids have chosen our city of Brisbane for their new stores. This will give Brisbane the chance to shop and experience retail and dedicated service on another level, something we haven't had the opportunity to be engaged in before now. It’s a very exciting time to be shopping in Brisbane,” she says.
And as if the stores opening their doors wasn’t exciting enough, get ready for a line-up of local, creative collaborations on opening day. West Elm is pairing up with Brisbane designer and letterer Jasmine Dowling, to offer its first 300 customers an exclusive limited-edition tote bag (minimum spend $50; while stocks last).
Pottery Barn customers are invited to enjoy a complimentary coffee by legendary Brisbane roasters Merlo, and a decadent Bourbon Choc-Chip Cookie especially created by local baker The Sugar Hit. And the kids aren’t left out either, with kid-friendly "Frosted Funfetti" cookies and babycinos on hand.
And in more good news for parents searching for kid-friendly and shopping-friendly activities, Pottery Barn Kids is hosting a crafting event making paper rosettes and adorable mini badges led by Brisbane stylist Kara Hynes (AKA Lulu Lucky).
We don't know about you, Stylers, but we plan to be first in line on opening day!
What are you most looking forward to buying at Pottery Barn, West Elm, or Pottery Barn Kids?