By Doug Freeburn and Lucy Stephens
‘What do I want to do with my life?’ For many, the answer to this important question may lie in furthering a career aspiration, or to travel the world. But when Pip Russell asked herself this, even after establishing a solid career grounding as a television presenter with Network 10, she found the answer in helping sick children enjoy their lives to the fullest.
So after spending years thinking about it and attempting to balance her full time job with volunteering duties, Pip realised she needed to give it a red-hot go, quitting her job to focus all her energy into the project. Cue Juiced TV; a one-of-a-kind television show ‘made by the kids in hospital, for the kids in hospital’ with an aim to be broadcasted to the wards of The Lady Cilento Children’s Hospital from January 2015. Having worked in children’s television including Toasted TV and Totally Wild, Pip knew what it would take to put together something the kids would love.
“I realised that I wanted to do a TV show and try to enlighten the lives of these little kids. And then I kind of had this little flashback where I was like ‘I can turn it into a TV show’ and my background in TV was just perfect to bring together my passion and my experience,” she says.
What sets this television project apart from analogous charitable undertakings is the fact that the children themselves will create and drive the content. The Juiced project rests on 4 main elements: A weekly television show, weekly hands-on happiness, patient experiences and an online platform for kids to be able to engage from across the country.
Pip explains that the ultimate aim of Juiced is to provide ‘hands on happiness’ to help take the children’s minds off the fact that they are sick.
“It just takes them out of that hospital environment and gives them the chance of being a normal kid,” she says.
With no budget, Pip has launched a crowd funding initiative in a bid to get the weekly show off the ground. She aims to raise an initial $15,000 for a month’s worth of episodes and experiences for the children. So far, she has raised more than $3,000 of her target, which has a deadline of September 26.
Pip says she’s incredibly grateful of the support she has received.
“The response has been really amazing,” she says. “Without the support of the general public, it’s impossible to get the program off the ground”.
You can find out more and pledge your help at on their Pozible website