Social media stars and best friends, Steph Claire Smith and Laura Henshaw have built an empire from their passion for health and fitness. Ahead of their appearances at the Fitness Show in Brisbane this month (where they will be hosting an exclusive cooking demo and workout class!), we chatted with them to learn more about how they got involved with the wellness industry and what their plans are next.
What prompted you to launch Keep It Cleaner (KIC)?
We wanted to create a space that not only motivated girls to stay active and eat well by having an awesome exercise and meal plan to follow, but a space that reminded them of all the positive things that come from living that healthy lifestyle outside of ‘looking good’. It’s not a weight loss program, it’s not a quick fix or a challenge, it’s a lifestyle program. We’re both very passionate about promoting a healthy balanced lifestyle and KIC has been the perfect platform to do so.
How did you both come to be involved in the wellness industry?
Steph: I was always sporty as a kid and loved subjects like P.E and health in school, but only really got into healthy eating/cooking when I started modelling and living out of home. I fell in love with cooking and making up healthy recipes on the spot.
Laura: I grew up loving sport and participating in every single one that I could…whether I was good at it or not! I just loved being a part of a team. I also loved healthy food and learning about how to make healthy substitutions in my baking. When I was modelling overseas and had deferred uni I finally took the plunge to start my blog and share my recipes, I had the blog for about 6 months and then Steph came to me about creating the e-book together…which was where our business was born!
How did you meet? And when did you decide to work together?
We met at Melbourne Fashion Week around 5 years ago! We were booked on a lot of the same shows so we spent about a week together joined at each other’s hips and got along really well. We both travelled for a little bit for work after that but kept in touch. At that time Laura had a health and wellness blog called ‘food fit and repeat’ and I came up with the idea to collaborate and create our first e-book ‘Keep it Cleaner’. The response for the e-book was so incredible, which is why we have continued to grow KIC as a brand ever since!
What’s the key to wellness?
Steph: Happiness! And I truly believe happiness comes from balance.
Laura: Balance and moderation. Eating healthy is not a diet, it’s a lifestyle and to achieve that long term you need to have a balanced diet and life or you can’t sustain it.
How do you achieve a healthy lifestyle balance?
Listen to your body. When it comes to workouts, find what works for you, exercise isn’t about punishment! When it comes to eating, eat to nourish and fuel your body with all the right things that will keep you going day by day and will keep your tummy smiling. But balance also means not being too strict on yourself too, so don’t feel bad reaching for that slice of cake! Moderation is key. Balance doesn’t only fall undereating and exercising either, work/life balance is just as important and everyone needs to balance out their priorities list so that ‘me time’, ‘family/friends time’ and ‘down time’ is just as high as work and everything else.
How do you start your day?
Steph: With a glass of water and a kiss from my boyfriend Josh :) Then most mornings I fit my KIC workout in.
Laura: Always coffee and a KIC GIRLS workout. I find if I start my day with a workout I have so much more energy to get through the day ahead.
What’s one thing you couldn’t live without?
Steph: Friends and family :) … okay and cheese.
Laura: I have to agree on that one!
Where do you see yourself in five years’ time?
Steph: I want to be married and have a baby haha!! I can’t wait for motherhood - that’s half the reason I work so hard now so that I can work from home and spend time with my family. I’m sure Laura and I will still be KIC’ing it together ;)
Laura: I would love to be thinking about starting a family, however, the past 5 years have been absolutely unpredictable so I haven’t set any expectations for myself!
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