Ikea Partners With Fashion Designer for a Cutting-Edge Collection

Ikea Partners With Fashion Designer for a Cutting-Edge Collection

The first collaboration kicks off with the Giltig collection.

By Emmy-Lou McKean | 9th May 2016

Ikea has merged with London-based menswear designer Katie Eary to create an eye-catching limited collection. The first collaboration of its kind, the new collection is set to bring top-end designer products into the homes of people all around Australia.

Katie’s eclectic prints are created through constant exploration of new patterns and colour mixes made possible with digital printing. The designs are then transferred onto everything from plates and cups to lamp shades and cushion covers. The end result? The cutting-edge Giltig collection.

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“A good home is not about having lots of flashy things; it’s about having things that complement your personality,” explains Katie.

With the launch of Giltig, Ikea enters a new territory. But lovers of the Swedish superstore shouldn’t fret; the company will still be responding directly to current trends by fusing various influences to create innovative designs at affordable prices.

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Katie’s in-your-face vibrant patterns, featured on a range of standalone items, can inject a pop of personality into any.

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Katie believes that if it is fabulous enough, a single item can change a whole room. The Giltig collection is your official invitation to live a little louder.

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Article by Emmy-Lou McKean

This story has been written by a Guest Styler for Style

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