The words “corporate event” don’t often send a thrill of anticipation through people. For many, corporate events are synonymous with stiff suits and mediocre canapés. Oh, and speeches. Long, boring, dull, never-ending speeches. Yet we continue to host them! Whether it’s a product launch, an anniversary, a company party, or a networking event, corporate events are an integral part of business in 2017. To avoid boring stereotypes and last-minute party jitters, these are our killer tips to hosting a corporate event that your guests will actually want to attend – no CEO speech insight.
Creating “Wow” Moments
If you want your event to be memorable and enjoyable, you need to explore the unique touches, or “wow” factors, that add little extra personality to your function. These can be as simple as personalised name cards or as extravagant as roving lion dancers! Consider a cocktail upon arrival, a gin station serving bespoke drinks, platters of oyster shuckers, live food stations (where your guests can watch their sushi or paella being prepared before their eyes), branded centrepieces, and more. Integrate the unexpected into your event, and consider all five senses for a truly unforgettable function!
Another way to add some extra pizazz to your event is to get creative with your venue selection. Have you considered Brisbane’s very own bar-cum-arcade, Netherworld or the iconic Spring Hill Reservoir? Don’t settle for average or boring – Brisbane is host to some incredible venues!
Entertainment is one of the harder things to plan for a function as it can mean so many different things. If you’re hosting an intimate function, opt for entertainment that encourages your guests to interact with each other, such as casino tables (any Casino Royale fans?) or a live demonstration (everyone loves cocktails!). For larger events, live DJs and silent auctions can enrapture your guests and capture their attention, while photo, hashtag, and slow-motion booths can have them out of their seats and having fun. Whatever you choose, keep it short and sweet for maximum impact – people get bored quickly which can take away from the “wow” factor!
The Big Debate: Open Bar or No Open Bar?
Open bars can be tricky to navigate. They are a sure-fire way to add a little extra enjoyment for your guests, but can quickly go sour if you’re not careful. A whiskey station at a property launch or an intimate event can be a personal way to delight your guests, however an open bar at a 5-hour gala of a young corporate company can get very messy very quickly. If you don’t want Deborah from sales getting in a fight with Peter from accounting, then it is best to approach the open bar with tact. Consider your location, event, and guests to determine if having a limited open bar is the best choice for your function.