Hawaiian Airlines and North Bondi Surf Life Saving club have formed a formidable partnership, becoming the exclusive airline partner and major supporter of the club's competition boat crews.
Hawaiian Airlines' Head of Sales and Marketing Australia says the association is a perfect fit, with the two names synonymous with sun and surf.
“Both organisations have very long histories related to beach and surf culture and both have the agility to innovate and keep reinventing themselves,” he said.
“As an airline that is extremely proud of its island and ocean heritage, we are honoured to also be associated with an iconic Australian beach frequented by so many international visitors.”
The new agreement will see Hawaiian Airlines' branding feature on the club's fleet of competition boats and the crew's rashies and swimsuits.
Hawaiian Airlines now flies daily from Sydney to Honolulu and three times weekly from Brisbane to Honolulu.