General Pants Co. has launched a first-time campaign to make a real difference through the festive season. You may do a double take strolling through your local shopping hub as their storefronts and digital platforms are renamed to ‘General Peace Co.’
The branding switcheroo leads General Pants (ahem, Peace) Co’s aim to spread the message of peace to the world and their dynamic campaign to raise funds for Save the Children Australia and The Salvation Army’s Oasis Youth Support Network.
Renowned General Peace Co. brands such as Stussy, Ksubi, Zanerobe, Vans, Insight, Candidate, RVCA and Santa Cruz have also rallied behind the initiative by designing a ‘Give Peace’ t-shirt range. The collection will be available for purchase across Australia and internationally for $39.95. 100% of the proceeds from the sales will be donated to the partner charities.
Julia Curtin, Manager of Corporate Partnerships at Save the Children explains, “One #GIVEPEACE t-shirt could immunise 55 children from around the world against a life threatening disease.”
Major Keith Hampton, Director of Oasis also adds perspective noting “One #GIVEPEACE T-shirt will feed and house one young person for a day at Oasis Crisis Accommodation, Sydney.”
In order to spread the ‘Give Peace’ message far and wide, a star-studded collection of celebrity ambassadors including Angus & Julia Stone, Cody Simpson, Rachel Zoe, Ronan Keating, Samantha Harris, Ruby Rose and more will throw their support behind the worthy cause by sharing images of themselves with the hashtag #GIVEPEACE and encouraging their followers to buy a ‘Give Peace’ t-shirt or donate.
Craig King, General Pants CEO says, “2014 has been a tough year…from the conflicts we see on the news every day to youths requiring assistance even in our own backyards. We have asked our friends, family and employees to all get behind ‘Give Peace’ and hope all Australians do too.”