Step aside Kardashians, Gary Beadle and Rupaul. There’s a new reality show coming to town and it’s bound to trump our current favourites in popularity. Oh, and it’s brought to you by Snapchat.
That’s right. Snapchat is partnering with A&E to launch the app’s very first reality show. And unlike with Yeezy Boosts, Australia will actually be one of the few countries to witness the American creation. This might be due to the fact that Miranda Kerr (Australia’s national treasure) is engaged to Snapchat CEO and billionaire Evan Spiegel. Life must be good for that man.
Snapchat Shows, the new tier of content, was announced in late 2016 and will stand separate from the app’s current Discover section (produced by third-party partners). Also, unlike that drunken monologue you added to My Story last Saturday night, Snapchat Shows won’t disappear after 24 hours.
The parent company of the photo-sharing app commissioned Second Chance, an original, unscripted series about lost love. In the show, emotional exes come face-to-face to explore the details of their failed relationship for the first time. They will have the chance to seek closure or perhaps even reconciliation, if that’s what they want.
I don’t know about you but to me that sounds like an incredibly uncomfortable experience and more like a glorified Jerry Springer. In my opinion, the best thing about exes is where they live: in the past.
Second Chance is just one example of Snap Inc.’s attempts to wow Wall Street with one of the most highly-anticipated public offerings of 2017. The app currently has a potential value of $25 billion.
The app’s new reality show is set to launch in April and will feature eight weekly episodes. Snapchat is also working with various partners to develop additional shows including a Planet Earth II with BBC.
I’m excited – my phone’s battery life is not.