The property market can be pretty tricky, especially when you’re thinking about investing. If you’re after some advice to get you started, then keep reading as we get all the tips and tricks from Duke Realty’s Sam Patterson.
Tell us a bit about your family.
I have three young children, Cruz (10), Jada (8) and Lady (4), and have been married to my wife Rebeka for 12 years. We both share a real commitment to working hard.
Describe your work/life balance.
I started Duke 18 months ago with the dawning realisation that I needed greater work life balance. While it’s true that real estate isn’t a typical 9-5 job, it does also provide a high degree of flexibility. I can run the sideline at Cruz’s footy games, watch Jada race at athletics carnivals, or take Lady to ballet. It’s funny how often some of my best working relationships and most interesting listings come about by being involved in different communities.
Why did you transition into real estate?
I wanted to create a boutique agency focusing on select listings and delivering a first class and highly personalised level of service. I previously worked in the construction industry, which has given me a different perspective and some unique insights to bring to the real estate field. I love homes and the built environment, what they represent to families and how they shape communities. I love the workmanship, I respect the hard work, and I admire the quality delivered in the final product.
What do you think has driven your success?
I am, by nature, an extremely motivated and driven person. I believe that adversity only makes you stronger and that resilience and a never say die attitude are the key to success. I draw focus and inspiration from the famous Theodore Roosevelt speech, “The Man In The Arena.” That to me, sums up success. I’ve been in real estate for the past 10 years and have a strong understanding of how to highlight the selling point of various properties. My experience has assisted me in turning over $620m in four years.
What are some of the biggest property trends right now?
It’s of little surprise that Brisbane, as a traditional timber and tin town that really values character housing, has seen an explosion in Hamptons style homes that combine indoor and outdoor spaces with a relaxed and sophisticated style. It’s really exciting to see Brisbane residents and their architects taking more risks, particularly in high end hot spots, drawing on a range of different styles. Modern and palm springs architecture is really being embraced.
How do you get the best results for your clients?
There is a science behind marketing and getting enquiries to generate leads, ensuring top dollar for my clients’ homes. Over my time in the industry I have learnt that styling and presentation of a home is what sells. I advise my clients to focus on home styling and photography. I take a lot of time when photographing architecturally designed homes to make sure we get the right angles that work for the homes aesthetic appeal.
What are the keys to property investment?
Invest in areas with the potential for growth and a strong return. This means choosing a property in a location that will be in demand, taking into consideration connection to services, infrastructure, and the proximity to schools and amenities. Lifestyle considerations are also important, such as the existence of recreational areas like parks, cafes, and dining precincts. I am currently listing a few investment properties within inner-city Brisbane that are in areas with fantastic urban development.
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