If you’re a mum, soon-to-be mum or a woman with mum friends (like myself), there is no doubt you’ve heard the name Bugaboo. For those who haven’t, Bugaboo is a name synonymous with luxury and innovative design. What do they make, you ask? Mobility products; and most famously, strollers.
If you’ve ever seen a woman walking down James Street with a Louis Vuitton Speedy in one hand and pushing a pram with the other, there’s a very good chance it’s a Bugaboo.
With humble beginnings as a small start-up in Holland in 1999, the brand is now considered to be the best in the business, with products available in more than 50 countries. And, with a reputation as the best mobility brand in the world, it’s only fitting then that Bugaboo has partnered with the best wool company in the world; Woolmark.
I headed to Lal Lal sheep station in Ballarat recently to see the collaboration at its grass roots, meeting the directors of Bugaboo and watching the sheep shearers at work. The result? A range of irresistibly soft premium woolly accessories that combine the best in natural materials with contemporary design. The luxurious collection comprises of a reversible wool seat liner (wool on one side and a grey mélange knitted cotton jersey on the other); a wool Bugaboo pram mattress cover available in extra fine Merino wool in grey mélange; and a gorgeous 100 percent Merino wool blanket in rose, grey mélange and ivory. All products are removable, easy-to-wash and offer ultimate comfort for bubs.
These guys are no strangers to collaborations either, having partnered with design icons including Marc Jabobs and Missoni, and brands such as Hello Kitty and Paul Frank. From May 1, a brand new collection of prams featuring legendary artist Andy Warhol’s iconic Banana print will also be available in store.
News of both collaborations is sure to be music to the ears of new mummas world-wide.