After what has felt like months of waiting, mega-retailer Amazon is finally set to launch in Australia and if rumours are true, it will launch today! RIP my credit card, my paycheck and my bank account.

Earlier this week Lifehacker released emails stating that the retail giant would be kicking off their Australian branch from 2pm today, with a small batch of customers being permitted access to the site. The site will then be open to everyone from Friday (hello Black Friday shopping!), with an expectation that goods will be shipped from the Australian warehouse just in time for all your end-of-year celebrations. Talk about strategic. This huge development is going to totally shake-up Australian-retail, and we are so ready for it.

While we don’t know yet which retailers will be available during the launch, we do know that we can expect upwards of 600 local and international retailers and brands to join forces with Amazon, offering fashion-lovers, tech-fanatics, and everyday shoppers alike a centralised website where they can shop all their favourite brands. Like the American chain, the Australian branch will offer their “marketplace” service, where retailers run their own sales and hire Amazon’s infrastructure. Amazon Australia will also run its own retail unit, ordering and shipping its own products.

Exciting, no?

While Amazon Australia will not be taking on the grocery market just yet, there’s no doubt we should expect to see our fresh food and grocery shopping experience completely revolutionised by Amazon in the coming years.

It will be interesting to see whether or not Amazon is as good as our American and British counterparts claim it is… While it might be exciting to be able to purchase literally anything at the touch of the button, can online shopping really compare with the retailer experience? We’ll just have to wait and see! But in the meantime, if, like us, you’re a sucker for a shopping spree, check out our pick of Brisbane’s best shopping destinations as well as where to go boutique shopping in Brisbane.

Feature image: ILSR

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