The families behind Oktoberfest Brisbane

The families behind Oktoberfest Brisbane

With Oktoberfest Brisbane just around the corner, Style finds out more about the families behind Australia’s largest German festival.

By Hannah Doody | 28th July 2015

Image caption left to right: Louise, Reimer, Kim and Boris.

Australia's largest Oktoberfest is located right here in our own backyard and it's thanks to a chance encounter in 2008 between Reimer Moeller and Boris Zoulek. Since meeting, they have now fused their shared German heritage and passion for cultural traditions to bring Oktoberfest to Brisbane.

Their knowledge has helped them to build Australia’s largest and most authentic Oktoberfest, and has been voted by National Geographic Traveler as one of the top 10 Oktoberfest festivals outside Germany.

Reimer and his Australian wife Louise spent 20 years living in various regions of Germany before migrating to Australia in 2004. They say the festival is about picking the best elements from popular folk festivals across Germany and combining them together into one iconic festival here in Brisbane.

“It’s not just the food, or the beers and wines, or the band, yodelling and dancing, or all the other activities and shows - it’s the combination that makes it special,” Louise says.

“It’s the complete experience that stays with you, and we are trying to embody that here in Brisbane, especially for the families.”
For co-founder Boris, his experiences working at the Munich Oktoberfest and Oktoberfest Brisbane are what shapes his vision of their festival.

“Oktoberfest Brisbane really looks and feels like you’ve stepped into the middle of a Bavarian town festival,” he said.

Oktoberfest Brisbane is a family affair, with both Boris and Reimer’s wives, and both of Reimer’s children all heavily involved in the festival.

This year, visitors can go on a food and beer journey with Matt Kirkegaard and ex-Masterchef contestant Emily Loo, enjoy a Jimmy Rod’s pop- up barbershop, new menu items and new rides suitable for all ages.

Oktoberfest Brisbane
9 to 11 & 16 to 18 October, 2015
Brisbane Showgrounds, Bowen Hills

PSST! Want to win the trip of a lifetime to Germany? Enter now!


View mag here >

Article by Hannah Doody

Hannah is a former journalist at Style Magazines. When she is not exploring new parts of the world, you will find her at music festivals, or on her eternal quest for the best breakfast in Brisbane.