After seeing many distilleries while on holidays in New York in 2012, William Edwards couldn’t understand why spirits weren’t being manufactured in Sydney, given its history of distillation.
Not long after his trip, Will left the corporate world to chase his passion for making something from scratch that people could enjoy. And so Archie Rose Distilling Co was born.
Since the inception of Archie Rose, Will has wanted to create the opportunity in his business for people to make their own spirits.
“A big part of the Archie Rose ethos is to share and educate on the process of distilling, so I wanted consumers to be at the coalface so to speak, get their hands dirty and fully appreciate how spirits are made,” he said.
“I think there is a growing interest in local products and a desire to understand the process. Consumers are increasingly drawn to handmade products and the stories behind them.”
Archie Rose is the first distilling company in the world to offer an online tailored spirits service.
“We were the first in the world to offer Tailored Spirits in the way that we did where people can create their own gin, vodka or whisky online and have their personalised bottle delivered straight to their door,” Will said.
“Our gin and whisky blending experiences are also a big part of our business. They allow people to create in the surrounds of the distillery, experiment with different botanicals and go home with two of their own 200ml bottles that they made then and there.”
The thrill of creating a spirit that perfectly suits your taste is the reason people go to the trouble of blending their own drop.
“Gin in particular is the most open to interpretation and experimentation so there is a whole world of botanicals to be explored.”
An example of this can be seen most explicitly in the several limited-edition gins Archie Rose have created, including their Distiller’s Strength Gin and most recently their collaboration with Japanese tattoo artist, Horisumi, which is a series of four rare gins created to showcase each Japanese season. In each, they experiment with vastly different botanicals, Archie Rose X Horisumi-Winter for example, which features Tasmanian kombu, Fuji apple, sencha and genmaicha.
“What you end up with are vastly different products that work in vastly different drinks, and people definitely have their favourites,” Will said.
In addition to the Archie Rose blend-your-own-gin and blend-your-own-whisky experiences, the distillery is constantly offering one-off masterclasses like sherry cask whisky and boilermaker classes for those looking to learn more about the spirits they enjoy.