As purveyors of everything pink and floral, it should come as no surprise that the team behind Brisbane’s own Arc + Family has launched a glorious pink garden-wonderland named El’ Rosa.

Taking over the previously-unused green space behind their James St store, this new project was born out of Ash’s desire to have her very own happy space where people can escape the hustle & bustle of every day and add a lil’ bit of pink to their lives. Seriously, we’re talking all pink everything.


The breezy courtyard is an inner-city oasis with blooming plants, garlands of fairy lights, blush-pink colours and Insta-worthy neon signs. There are white lattice gates, white stone tiling and plenty of signature Arc + Family pots overflowing with lush greenery. With lush greenery taking over every space that’s not reserved for seating and lounging, it’s the kind of getaway that has us dreaming of Moroccan nights and Tahitian sunbathing.

The space will largely be utilised for private events, with their catering partner Sinas Kitchen on hand to take care of all your bites & nibbles needs. With plenty of room for grazing tables, picnic mats or lounging cushions, it’s a primo spot for any kind of event. Whether it’s a fashion shoot, a 30th birthday, baby shower or wedding ceremony, we really can’t think of anything that this super cute space wouldn’t be perfect for.


However, when the space is not in use, it will evolve even further with pink coffee and other cute drinks available for your mid-week work meeting or coffee catch up. Whether you’re tapping away at your laptop or catching up with your girlfriend, El’ Rosa should be your go-to spot for when you need a break from everything.

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