We’ve been counting down the days until the Beer InCider Experience and the weekend has FINALLY arrived!
The Beer InCider festival will take over the Brisbane Showgrounds on Friday 22nd and Saturday 23rd with more than 300 beers & ciders, 53 breweries & cideries, 18 food trucks, 9 bands and so much more.
Over the two days you’ll be treated to live tunes from popular bands like Ball Park Music, City Calm Down, Cub Sport and Butterfingers while indulging in some of the best beer and cider on offer down under.
As well as an epic line up of tunes and brews, the eats at Beer InCider are just as impressive! Grab a bite to eat or carefully pair each beer or cider with some of the tasty treats from the delicious food trucks and try your luck at some of the festival’s games including ping pong, putt putt and giant connect four!
With that much to do, see and sip over two days, we caught up with Marty Keetels, the founder of Beer InCider Experience to find out exactly what goes on behind the brews and what not to miss at this year’s festival.
What made you decide to quit your day job and become an event organiser?
I grew up attending music festivals with my brother and our group of friends. Some of the most enjoyable, funny moments of my life have happened at Splendour In The Grass and Woodford Folk Festival. I think festivals are in my blood!
Year on year, Beer InCider has grown into an event not just reserved for beer lovers. How do you continue to keep things exciting and new?
We spend a lot of time thinking about the people who come to our festival and ask “What would they like? What would be fun?” Then we go for it.
How does an event like Beer InCider, with so many varying factors, come together?
It takes 9 months to organise each year. We have so many passionate people who bring the festival together. The whole team works tirelessly because we love the festival and we all want it to be the best it can be!
This year’s music lineup is one of the biggest yet. Are you expecting to see a different crowd this year?
We hope so! We love the bands playing. There’s a heavy Brisbane influence with Ball Park Music, Cub Sport and Butterfingers all hailing from here. We like to introduce music lovers to beer and vice versa. We think it’s a great fit.
What can festival-goers expect from Beer InCider’s new digs at the Brisbane Showgrounds?
More food, more putt putt, more ping pong and more great beer and cider! We’re excited to be at the Brisbane Showgrounds and can’t wait to see it at capacity!
What are you most looking forward to about Beer InCider Experience 2017?
We have over 300 beers and ciders to try and they all have a story. I love seeing people discover a new favourite brew and get excited by new tastes.
Where would we find Marty Keetels on day two of the event?
Selling paddles or tickets on the front gate. I like to talk to people attending and ask them what they like and what they don’t like. How we can improve. The feedback is amazing and I love seeing them enjoy the festival!
What are your top three must-do’s at this year’s festival?
1. Try a “Sad Rude Future Brew” – the amazing pale ale we’ve brewed with Ball Park Music and Green Beacon
2. See City Calm Down’s new single “Blood”. It’s a belter.
3. Grab a tasting paddle of new beers and ciders, a cheese plate, a table and your mates. Enjoy.
How do you cope with the post-Beer InCider depression? Any side-hustle projects to keep you occupied?
I run the innovation team for a great company called Konica Minolta when I’m not planning beer festivals. We invest in startups and market innovations like 3D printing and robotics. It’s an amazing gig.
For someone who has never been to Beer InCider Experience, what would be your number 1 tip:
Survival guide tip? Wear your best festival get up
Unmissable band? Cub Sport
Go-to foodie spot? Micasa
Must-try beer? The Beer InCider Spring IPA on Nitro by Hawkers Beer
Day two hangover cure? A Flying Brick Draught Cider
Have you got your tickets yet? Gather your crew and get ready to taste some delicious brews!
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