From clothing labels to wine bottle labels, Australian fashion powerhouse Ginger & Smart are ready to dress your drinks to the nines, with the introduction of their curated vino packaging.

Teaming up with Crafters Union Wines, the release of the limited edition Sauvignon Blanc bottle has arrived just in time for the glitz of the festive season.


Known for their bold, bright and iconic clothing designs, their trademark style has seamlessly transitioned over to this new project.

The combined project is a celebration of both brands’ philosophy of contemporary elegance. This is amplified by the floral abstract, inspired by the beauty of New Zealand’s Marlborough region with flavours of passionfruit and gooseberry. The design also takes cue from Ginger & Smart’s AW19 collection, Chroma. The design named, ‘Future Label’ was voted most popular by Australian consumers earlier this year. Co-Founders of GINGER & SMART, Alexandra and Genevieve Smart comment, “Elegance, intensity and a sense of playfulness are some of Crafters Union Wine elements we drew inspiration from and relate to our brand as well. We embraced these ideals in the limited-edition label design, combining bold shapes with vibrant colours for a chic, contemporary design.”


The bottle makes an ideal accessory to any festive event, outfit or gift and provides more than an easy-on-the-eye bottle of vino; it’s a conversation starter.

The limited edition bottle will be available in BWS stores from late October, with the can designs released towards the end of the year.