UP and away

UP and away

Luxury menswear brand Wil Valor is giving back to the community with the new ‘UP’ initiative.

By Hannah Doody | 30th March 2015

It is said up to 93 per cent of communication is nonverbal, and creating a great first impression is what’s motivated Mark Ferguson of Wil Valor to start the UP social initiative.

Launching in September 2014, UP (‘Unlimited Potential’) helps men who are unemployed dress for job interviews through delivering suits, business shirts, trousers, ties, shoes, belts and cufflinks to non-profit organisations.

Many clients are either recently unemployed, long term unemployed or refugees and Mark Ferguson says UP helps clients stand out from the crowd through their personal presentation.

“UP helps men look and feel their best,” Mark says.

“Free clothing is not the solution to their position in life but looking good helps create self-belief and this self-belief is what can change a man’s path.”

As well as creating the ideal wardrobe, UP trains volunteers on the ideal fit and how to best combine colours, patterns and styles for each individual man to suit their particular job interview.

Mark says so far UP has delivered many garments to its non-profit partners and they are looking to expand the initiative.

“The silent gratitude I have received from dressing these men for success has driven me to expand the initiative’s reach.”

If you’re interested in supporting UP, please donate pre-loved men’s clothing to the studio.

Wil Valor
Shop 5, 41 Park Rd, Milton


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Article by Hannah Doody

Hannah is a former journalist at Style Magazines. When she is not exploring new parts of the world, you will find her at music festivals, or on her eternal quest for the best breakfast in Brisbane.


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