
Princess Polly & VRG GRL Are Opening In One Of Brisbane’s Favourite Shopping Hotspots
fresh on the scene
By Style Journos | 28th October 2026Brisbane, make room in your shopping plans, because Westfield Chermside has a new line-up of fashion, lifestyle, and luxury brands worth exploring. From cult-favourite labels returning to where it all began to Queensland firsts, there’s plenty to get excited about.
More names to know, more reasons to visit. This is the scoop on the new openings to get on your radar, because you know what they say… first in, best dressed.
By the way, we consider everyone in this list the best of the best! To make finding your next favourite that much easier, we’ve ordered the list alphabetically by suburb and also have filtering tabs for your convenience. Did we miss someone from the list? Let us know here! Hide the form
- All
- Brisbane CBD
- North Brisbane
- East Brisbane
- South Brisbane
- West Brisbane
- Gold Coast
- Noosa
- Sunshine Coast
VRG GRL
Born in Brisbane, VRG GRL has built a cult following for its playful approach to contemporary fashion. Known for bold colours, statement silhouettes, and unexpected details, the label brings a fresh perspective to getting dressed. From standout occasionwear to everyday wardrobe staples, each collection celebrates individuality and personal style. Its new boutique is set to open in early November, so watch this space.
Princess Polly
A favourite among the fashion-forward, Princess Polly is known for its playful approach to getting dressed. From statement occasionwear and going-out pieces to everyday staples and accessories, the Australian label delivers a constant rotation of fresh arrivals, bold silhouettes, and of-the- moment styles. Its new store is set to open on 31 October, where there will be a photo booth, live DJ tunes, freebies galore, and if you spend $75 or more on the day, you’ll receive a free hoodie (so it’s not one to miss).
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by charlotte
Endorsed and loved by Style!
Founded by designer Charlotte Blakeney, by charlotte is known for its delicate, meaningful jewellery. Inspired by spirituality, love, and sentiment, the label is loved for its signature lotus motifs, fine chains, and personalised keepsakes. From everyday layering pieces to statement designs, each collection is made to be treasured. Its new Westfield Chermside boutique opens this November.
Elite Eleven
From gym sessions to coffee runs, Elite Eleven delivers activewear that works beyond the workout. Known for flattering fits and contemporary designs, the Melbourne-born label has built a loyal following for its sculpting leggings, sports bras, oversized tees, and everyday essentials. Combining comfort, performance, and style, its new Westfield Chermside boutique is officially open as of earlier this month.
Haigh's Chocolate
An Australian favourite since 1915, Haigh’s Chocolates has made an art of the sweet indulgence. Known for its premium chocolates, traditional confectionery, and beautifully presented gifts, the family-owned chocolatier continues to produce its creations with a dedication to quality and craftsmanship. From signature chocolate frogs and truffles to decadent assortments, there’s plenty to discover when its Westfield Chermside store opens this November.
Arms Of Eve
Everyday jewellery with a little personality. Arms Of Eve has built a following for its statement pieces, delicate layering essentials, and contemporary designs. From sculptural earrings and stacked rings to necklaces designed to be worn on repeat, the label brings a fresh approach to accessorising. Its first Brisbane boutique opened at Westfield Chermside in September, so now would be a great time for a visit.
Milligram
Having made its Queensland debut at Westfield Chermside in September, Milligram is a destination for the stationery obsessed. The design-led retailer brings together notebooks, writing instruments, desk accessories, and thoughtful gifts from local and international names. With an appreciation for good design, its collection offers plenty of reasons to put pen to paper.
Velocity Activewear
Where performance meets personal style, Velocity Activewear brings a fresh perspective to getting dressed for movement. Offering a curated selection of premium activewear, gym essentials, and everyday athleisure, the range has something for every kind of workout. From supportive leggings and sports bras to versatile pieces that transition beyond the gym, it’s a destination for looking good while getting active.
Luxury Escapes
Your next holiday starts here. Luxury Escapes offers a curated selection of luxury hotels, resorts, cruises, and exclusive holiday packages. From tropical getaways to European adventures, expert travel consultants are on hand to help personalise your next escape. Opening at Westfield Chermside this November, the new store brings expert travel planning closer to home.
Imagery: @princesspolly / @vrg.grl / @armsofeve


