Words by Hannah Doody
Westfield Carindale teams up with Brisbane’s brightest minds and new entrepreneurs to discuss inspirations, aspirations and making it happen, as they celebrate their autumn/winter style.
When her lifelong passion worked its way into her existence, Jessy Cameron had such a strong desire that courage was never an issue. Having always harboured a love of beautiful treasures, it was only natural that Jessy create her own digital jewellery box, online boutique Molten Store in 2011.
Drawing inspiration from storytellers, visionaries and “people who celebrate the fantastical and create their own utopia”, Jessy’s pursuit of adventure and wanderlust tendencies inform the concept of Molten Store.
She says the boutique is a “symbol of inspired personal expression” and many of her designs are based on relics discovered on her travels. She has since launched a fragrance, her own jewellery label and plans to open the flagship Molten Store in April. She describes Brisbane as “a wonderful city to start a business in; there’s an undercurrent of creativity that swells up and moves you forward if you’re willing to dive in.”
Isabella studied fashion design at TAFE, thinking it would open the door to styling, but she ended up falling in love with the world of design. Born and bred in Brisbane, Isabella has followed in her Italian mother’s footsteps by starting up her own fashion label and designing her first two collections, which are available online.
Isabella says she has watched her business grow since she discovered a niche for designing custom-made garments for private clients. Visual and focused, Isabella is inspired by touching and feeling her fabrics and says clean lines, simplicity and feminine details take the lead in her designs, “whether it’s a frill attached to a hemline or a dress so full of fabric you can’t see your toes”.
Jules Tognini never wanted to be a hairdresser. Owning a fashion label for five years, it wasn’t until travelling around South America that he began cutting fellow travellers’ hair on the beach in exchange for beer that he realised he had a talent.
Being built on the philosophy that your hair is the ultimate accessory and an essential part of your persona, the award-winning family business was opened by Benni Tognini, his father, in 1987 and Jules put his own swing on things when he opened AKA Togninis. Now, he says he has “the greatest job in the world, and when you find a job that you love, you’ll never work a day in your life”.
Many years’ experience has allowed him to know his clients inside out, and his favourite thing about his job is when a client says: “I trust you”.
After refining her skills both in Brisbane and overseas, Alexandra Ponting was propelled to start her own interior design business, AP Design House, in 2010. Her design philosophy is to challenge people’s sense of balance, avoid trends, elude the contrived, but most of all to follow your instinct and never forget your sense of humour.
She says her favourite thing about her job is building something special that you passionately believe in, with a team of people you admire and respect. Inspired by a myriad of artists, designers and creatives, Alexandra uses the overall colour palette in her studio to inspire others, and says her mother was her defining motivator: “Mum has always instilled in me to do what I love, go with your gut and work hard for what you want”.
On the drive to work as an executive for an alcohol company, Luke waited at the traffic lights and listened to one of his mentors on a podcast say: “The average person lives for 4000 weeks, so work out how many you have lived and if you’re not enjoying what you’re doing, make a change”. He wrote his letter of resignation, was unemployed two weeks later and slept for the next four days.
Luke says he has “always had heavy stubble to a beard his whole life” and despite all his friends thinking he was crazy, he discovered a gap in the market and made it his passion – and so his beard grooming business, The Bearded Chap was born. His products are made from “the finest ingredients, to keep beards looking, feeling and smelling like a real man should”, and he now ships his luxury products worldwide.
Photographer: Amanda Fordyce Hair: Natalie and Maddy from Oscar Oscar Make-up: Lauren from MAC Cosmetics Talent: Isabella Longginou, Jessy Cameron, Alexandra Ponting, Jules Tognini, Luke Swenson Location: Warehouse Studios
WESTFIELD CARINDALE STOCKISTS: Adorne p 3843 1499 | Country Road p 3398 3411 | David Jones p 3843 7444 | Dissh p 3725 7645 General Pants p 5554 9475 | Hype p 3398 9541 | Kookai p 3324 9817 | Myer p 3843 7100 Nike p 3395 0261 | Scotch and Soda p 3398 8826 | Seed p 3395 4234 | Wittner p 3395 4190 Universal Store p 3324 9899 Isabella Longginou Isabellalongginou.com.au | Molten Store Moltenstore.com.au