Style and substance

Style and substance

Meet the young, creative entrepreneurs who are set to be the next-big-things in Brisbane.

By Claire Parviz | 24th March 2015

Words by Hannah Doody

Westfield Carindale teams up with Brisbane’s brightest minds and new entrepreneurs to discuss inspirations, aspirations and making it happen, as they celebrate their autumn/winter style.

Jessy Cameron

Style Fashion Shoot April Jesse Cameron

JESSY WEARS from Westfield Carindale: Thurley Lucinda dress $699, David Jones; Monica Chelsea boots $199, Mid brim fedora hat $59.95, Country Road; Stacked rings $69 each, Molten Store.

When her lifelong passion worked its way into her existence, Jessy Cameron had such a strong desire that courage was never an issue. Having always harboured a love of beautiful treasures, it was only natural that Jessy create her own digital jewellery box, online boutique Molten Store in 2011.

Drawing inspiration from storytellers, visionaries and “people who celebrate the fantastical and create their own utopia”, Jessy’s pursuit of adventure and wanderlust tendencies inform the concept of Molten Store.

She says the boutique is a “symbol of inspired personal expression” and many of her designs are based on relics discovered on her travels. She has since launched a fragrance, her own jewellery label and plans to open the flagship Molten Store in April. She describes Brisbane as “a wonderful city to start a business in; there’s an undercurrent of creativity that swells up and moves you forward if you’re willing to dive in.”

Isabella Longginou

Style Fashion Shoot April Isabella Longginou

ISABELLA WEARS from Westfield Carindale: Aurelio Costarella Rondine dress $960, Myer; Pashama heels $160, Kookai.

Isabella studied fashion design at TAFE, thinking it would open the door to styling, but she ended up falling in love with the world of design. Born and bred in Brisbane, Isabella has followed in her Italian mother’s footsteps by starting up her own fashion label and designing her first two collections, which are available online.

Isabella says she has watched her business grow since she discovered a niche for designing custom-made garments for private clients. Visual and focused, Isabella is inspired by touching and feeling her fabrics and says clean lines, simplicity and feminine details take the lead in her designs, “whether it’s a frill attached to a hemline or a dress so full of fabric you can’t see your toes”.

Jules Tognini

Style Fashion Shoot April Jules Tognini

JULES WEARS from Westfield Carindale: Tailored wool blazer $309.95, Tailored wool vest $169.95, Pocket dandy $169.95, Garment dyed super slim $199.95, Scotch & Soda; Converse $99.95, Hype.

Jules Tognini never wanted to be a hairdresser. Owning a fashion label for five years, it wasn’t until travelling around South America that he began cutting fellow travellers’ hair on the beach in exchange for beer that he realised he had a talent.

Being built on the philosophy that your hair is the ultimate accessory and an essential part of your persona, the award-winning family business was opened by Benni Tognini, his father, in 1987 and Jules put his own swing on things when he opened AKA Togninis. Now, he says he has “the greatest job in the world, and when you find a job that you love, you’ll never work a day in your life”.

Many years’ experience has allowed him to know his clients inside out, and his favourite thing about his job is when a client says: “I trust you”.

Alexandra Ponting

Style Fashion Shoot April Alexandra Ponting

ALEXANDRA WEARS from Westfield Carindale: Wayne Cooper dress $399, Myer; Ultimo black patent heels $189.95, Wittner; Bowie accessories pearl ring $15, Dissh; Open ended capped silver bracelet $19.50, Adorne; Leather & silver cuff bracelets, Alexandra’s own.

After refining her skills both in Brisbane and overseas, Alexandra Ponting was propelled to start her own interior design business, AP Design House, in 2010. Her design philosophy is to challenge people’s sense of balance, avoid trends, elude the contrived, but most of all to follow your instinct and never forget your sense of humour.

She says her favourite thing about her job is building something special that you passionately believe in, with a team of people you admire and respect. Inspired by a myriad of artists, designers and creatives, Alexandra uses the overall colour palette in her studio to inspire others, and says her mother was her defining motivator: “Mum has always instilled in me to do what I love, go with your gut and work hard for what you want”.

Luke Swenson

Style Fashion Shoot April Luke Swenson

LUKE WEARS from Westfield Carindale: MJ Bale Lancewood check navy suit $995, Dom Bagnato shirt $49, Myer; Male manor tie $99.95, R.M Williams; ShuBar shoes (Patrick, tan) $149.95, Hype.

On the drive to work as an executive for an alcohol company, Luke waited at the traffic lights and listened to one of his mentors on a podcast say: “The average person lives for 4000 weeks, so work out how many you have lived and if you’re not enjoying what you’re doing, make a change”. He wrote his letter of resignation, was unemployed two weeks later and slept for the next four days.

Luke says he has “always had heavy stubble to a beard his whole life” and despite all his friends thinking he was crazy, he discovered a gap in the market and made it his passion – and so his beard grooming business, The Bearded Chap was born. His products are made from “the finest ingredients, to keep beards looking, feeling and smelling like a real man should”, and he now ships his luxury products worldwide.

Style Fashion Shoot April Jules Tognini and newborn son.

JULES WEARS from Westfield Carindale: Customised sawtooth denim jacket $219.95, Scotch & Soda; Red Check Shirt $89.95, Cheap Monday him spray denim $75, White long line tee $24.95, General Pants; Jason felt hat $49, Dissh.

Style Fashion Shoot April Group Shot

ISABELLA LONGGINOU WEARS: IL stripe palazzo pants $95.00, IL custom dress made to order POA, Isabella Longginou JESSY CAMERON WEARS: Zimmermann Sheer tuck swing dress $650, David Jones; Detailed cape $399, Country Road; Umika heels $199.95, Wittner; Clutch $249, Molten Store ALEXANDRA PONTING WEARS: Aurelio Costarella Tamara dress trim $770, Myer; Eloise shoes $169.95, Seed; Open Ended capped silver bracelet $19.50, Adorne JULES TOGNINI WEARS: Denim trucker jacket $279.95, Cable knit pullover $199.95, Scotch & Soda; Ray tapered pants $139.95, Universal Store; ShuBar bradbury sand $149.95, Hype LUKE SWENSON WEARS: Slim fi t pants $179.95, Scotch and Soda; We rob banks shirt $79.95, General Pants

Photographer: Amanda Fordyce Hair: Natalie and Maddy from Oscar Oscar Make-up: Lauren from MAC Cosmetics Talent: Isabella Longginou, Jessy Cameron, Alexandra Ponting, Jules Tognini, Luke Swenson Location: Warehouse Studios

WESTFIELD CARINDALE STOCKISTS: Adorne p 3843 1499 | Country Road p 3398 3411 | David Jones p 3843 7444 | Dissh p 3725 7645 General Pants p 5554 9475 | Hype p 3398 9541 | Kookai p 3324 9817 | Myer p 3843 7100 Nike p 3395 0261 | Scotch and Soda p 3398 8826 | Seed p 3395 4234 | Wittner p 3395 4190 Universal Store p 3324 9899 Isabella Longginou | Molten Store


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Article by Claire Parviz

Claire Parviz is the Former Editor of Style Magazines, now restaurateur.


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