Village Launches New Collection

Village Launches New Collection

Village’s Spring Summer collection launches this week and is turning fast fashion on its head.

By Guest Styler | 2nd September 2014

By Caitlyn Spanner

Local women’s fashion label Village is based in Samford and has been designing beautiful clothing for four years. What sets them apart from other burgeoing local fashion labels, is that each item of clothing is made to order - all with expertise tailoring. This means that each article of clothing is ethically created and designers Katie Johnson and Melanie Weller ensure that every piece fits perfectly.

We all know that fast fashion is convenient and exciting with new items coming out in stores such as Topshop every day, but the impact this has on the environment is phenomenal. Fashion is the third most polluting industry in the world, after oil and agriculture. When a label like Village comes along to create unique pieces with one of a kind fabrics and can ensure each item of clothing is made ethically by tailors, this gives shoppers peace of mind with their purchases.

The ladies at Village can guarantee that the items will be made within three weeks. This is a slightly longer wait than most fashion labels on the market, however, Village doesn’t produce high levels of stock, as each item is made to order. This equals less waste, fewer sales (meaning customers don’t have to worry that a full priced item could go on sale the following week), exclusive stories and fabrics, and the comfort that you are very unlikely to run into someone wearing the same dress as you!

Designer Mel describes Village as a, “Blend of modern fashion with timeless elegance.” She explains the loyal customer base appreciates the, “limited edition prints and fabrics, well cut, individual garments and the compliments a Village piece is sure to attract.”

The new Spring Summer collection was inspired by a design trip to Vietnam earlier in the year and is evident in the beautiful linens, bright florals, lace trimmings and the perfect fit. The website will launch this week, but in the meantime check out their Facebook to see sneak peeks of the collection before it’s out.


View mag here >

Article by Guest Styler

This story has been written by a Guest Styler for Style Digital.


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