The LA Label About To Take Over Australian Wardrobes
New wardrobe = sorted
If your wardrobe’s been needing something fresh and cool, here’s the good news: Favorite Daughter has officially landed in Australia. Yep, the LA-based label founded by sisters Erin and Sara Foster is bringing its effortlessly chic pieces to our shores. A unique blend of sophistication, comfort, and that signature Cali-cool vibe, these effortlessly chic staples are now available to shop exclusively at David Jones.
If you’re not already familiar with Favorite Daughter, here’s the 411. In just a few years, Erin and Sara Foster have turned their brand into a US cult favourite, thanks to its perfect mix of luxury, timelessness, and on-trend appeal. We’re talking polished blazers, tailored trousers, silk blouses, and cosy (yet ridiculously chic) logo sweaters – their best-sellers. Not to mention, their perfect-fit denim that feels like it was made just for you.
Each piece is made to go from work to weekend, day to night, with zero hassle. It’s that perfect balance of laid-back and just the right amount of chic that makes Favorite Daughter so spot on.
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For all the Aussie fans (and soon-to-be fans), David Jones is rolling out the red carpet to welcome Favorite Daughter with an exclusive launch collection. We’re talking everything from crisp shirts to elevated essentials and perfectly tailored suits – basically, the wardrobe refresh we’ve all been waiting for.
“We are incredibly excited to launch Favorite Daughter in David Jones,” say founders Erin and Sara Foster. “We get so many messages begging for us to be in Australia, and we can finally say we’re here, and with such a phenomenal partner.”
This sentiment is echoed by Bridget Veals, Executive General Manager of Womenswear, Footwear & Accessories at David Jones: “We’re thrilled to welcome Favorite Daughter to David Jones,” says Bridget. “As we celebrate their exclusive department store launch in Australia, this partnership presents our customers with the exciting opportunity to experience one of the most successful and talked-about emerging labels from the US. With sisters Erin and Sara Foster leading the brand, Favorite Daughter brings a thoughtfully curated collection of high-quality, timeless pieces that effortlessly combine style, sophistication and versatility – qualities we know will resonate deeply with our customers.”
Favorite Daughter is now available in David Jones stores nationwide and online, with prices ranging from $89 to $650. If you’ve been on the hunt for high-quality, feel-good fashion that nails both style and substance, this is it. It’s time to clear some wardrobe space – your new favourite label has arrived.
PSA: If you’re in Sydney, don’t miss the exclusive Favorite Daughter pop-up at the Elizabeth Street flagship store from 13 January to 22 February 2025. Featuring limited-edition styles you won’t find anywhere else, it’s definitely worth the trip. Get moving!
