James St Just Announced It’s Adding 4 Major Labels To The Fashion Hub

James St Just Announced It’s Adding 4 Major Labels To The Fashion Hub

And we’re officially on the countdown until The Calile doors open!

By Emmy-Lou McKean | 9th May 2018

While we’ve patiently been waiting for The Calile Hotel to open its doors, it seems we’ve been holding our breath even longer to hear what new retailers would be joining the new James St development.

The Calile Hotel promised its ground floor would become home to a leading selection of retail boutiques and we’re more than stoked to hear who will be joining James Street’s impressive fashion line up.

The Calile Hotel retail boutiques will welcome a leading selection of widely regarded brands including acclaimed fashion innovator Dion Lee; sustainable organic cotton favourite bassike; Sydney leisure brand success story Venroy; internationally successful Bec & Bridge; and Dutch lingerie brand Love Stories.

The Calile Hotel

Dion Lee, Mister Zimi, Andronis

The boutiques will complement the already diverse retail mix present on James Street.

“The environment [James Street] is where our customer wants to shop... it really was the obvious choice,” says Dion Lee CEO Amelia Fincher.

Bassike design duo Mary Lou Ryan and Deborah Sams were attracted to James Street for similar reasons. “James Street is a neighbourhood precinct with great independent fashion and hospitality businesses and our brand felt at home in this environment,” said Ryan and Sams. “Being a part of a project like The Calile that will contribute so much to local business is an incredible opportunity for our brand.”

The Calile Hotel

The Calile Hotel prototype room

Bec & Bridge have described James Street as having been on the top of their list since they began their retail journey 18 months ago. “Opening on James Street was always a dream for us. It has a great atmosphere with the perfect combination of quality food and shopping. We could not imagine a better spot for our first Queensland store,” said Becky Cooper and Bridget Yorston, the pair behind the now internationally successful label. “We fell in love with The Calile Hotel the minute we first laid eyes on the architectural plans.”

The Calile Hotel

Bec & Bridge

For Sydney-based label, Venroy's co-founders Theo Smallbone and Sean Venturi, the opening of The Calile will also see their brand’s first foray into Queensland retail. “James Street is the perfect fit for us because it is a lifestyle destination where people go to relax and enjoy themselves. The street and climate reflects our style...we are not about being in large shopping centres,” said Venturi.

The Calile Hotel

The Calile Hotel prototype room

Along with these new boutiques, some of James Street’s familiar boutiques will be making the move into the retail area of The Calile Hotel. You’ll find Calexico Man, Wolf & Ordnance, Andronis Fine Jewellery and Mister Zimi joining the new James Street residents in Spring 2018.

The Calile Hotel developer, Michael Malouf Director of Calile Malouf Investments said, “It’s great to see some of the country’s most exciting designers such as Dion Lee and bassike, plus more to be revealed, bring flagship stores to this already thriving precinct.”

All we know is that we’re already on the countdown to Spring!


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Article by Emmy-Lou McKean

Emmy-Lou McKean is a Journalist at Style Magazines. She is a self-confessed pyjama enthusiast and on her weekends when she isn't in said pyjamas you'll find her enjoying live music, sipping Matcha lattes and eating her way through Brisbane and beyond.


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