7 Ultra-Cool Korean Fashion Labels You Can Shop Right Here In Australia
SEOUL SEARCHING
Innovators at heart, South Korea has mastered the art of creating global obsessions – from K-pop to K-beauty and now, K-fashion. Effortlessly cool, the aesthetic blends playful Asian quirks with a clean, almost Scandi-like minimalism, resulting in a style that feels fresh, modern, and instantly recognisable.
But lately, it feels like the whole world has entered its K-era. Even in Brisbane – a city that’s quietly building its own reputation for style – the effect is undeniable. From café culture to beauty counters, the K-touch is everywhere. Turn your head, and someone’s adding snail mucin to their top shelf, learning a dance from a K-pop group, or perfecting the art of glass skin like it’s a religion. The obsession is real, and honestly? We’re not mad about it. Because with every new wave of Korean influence, we get another excuse to tap into that effortlessly polished, subtly eccentric, always one step ahead mindset of the Korean culture.
And if your budget isn’t exactly jet-set-to-Seoul ready, don’t stress – Korea’s best style secrets are only a few clicks away. With the rise of global shipping, finding authentic Korean fashion here has never been easier. We recently splurged on some W Concept, and in true Seoul-style, our cute little package was shipped straight from South Korea to our doorstep in under a week.
So, let’s get down to business. Here are the South Korean fashion brands we’re currently obsessed with and where you can shop them in Australia. Let’s get shopping.
Gentle Monster
Where to Shop: Incu, Marais, Farfetch, David Jones, SSENSE
When it comes to South Korean brands, innovation is the expectation, and Gentle Monster delivers in spades. Built on experimentation, this luxury eyewear label merges fashion, art, and technology to create pieces that feel almost futuristic. With an A-list following and a roster of high-profile collabs, Gentle Monster has rewritten the rules of what eyewear can be. And if you’ve ever stepped inside one of their stores, you’ll know “shop” hardly fits – these museum-like spaces are an experience of their own.
CERRIC
Where to Shop: W Concept, Koriah, Musinsa
CERRIC is built on two pillars: sustainability and individuality. Designing without boundaries, the brand delivers bold, free-spirited pieces made for true self-expression. With a range spanning apparel and accessories, CERRIC puts a modern, comfortable spin on everyday staples, infusing each piece with its own distinct twist. Think denim, vegan leather, knitwear, and footwear crafted for the cool girls – those who care about style and the footprint it leaves behind.
OSOI
Where to Shop: Incu, W Concept, Farfetch, The Iconic, Musinsa, SSENSE
Inspired by the Japanese word for “slow” and “patient,” OSOl is the South Korean accessories label redefining modern minimalism. Known for its sculptural silhouettes and impeccable craftsmanship, the brand creates bags and footwear that sidestep trends in favour of timeless, collectible design. The result? Pieces so distinctive and enduring, you’ll never want, or need, to let them go.
Andersson Bell
Where to Shop: Incu, Farfetch, The Iconic, SSENSE
Andersson Bell serves Seoul’s experimental edge on a silver spoon to our consumer cravings. Think sculptural lines, off-beat colour pairings, unexpected fabrics – all delivered with that confident, artsy energy the brand has made its signature since launching in 2014. Their cult collabs with ASICS and Red Wing didn’t just turn heads; they cemented the label as a true cross-cultural tastemaker. It’s no surprise their drops vanish off SSENSE and Farfetch in record time, so consider this your gentle nudge to set those restock alerts before your future favourite piece lands a spot in someone else’s wardrobe.
WE11DONE
Where to Shop: Revolve, Farfetch, Marais, Lyst, SSENSE
WE11DONE is all about oversized drama, slick textures, and a kind of retro-futurism that whispers early-2000s nostalgia without ever feeling costume-y. Born from the creative minds behind Seoul’s iconic Rare Market, the label has evolved into a global fashion power with a distinctly polished, offbeat attitude – the kind that makes even a simple hoodie look editorial. And the best part? Australians don’t have to play catch-up. Stores like Marais drop new collections right alongside global releases, making it easy to tap into the brand’s signature blend of streetwear, nostalgia, and high-fashion clarity. If you love pieces that feel familiar but hit different, WE11DONE is about to become your latest fixation.
Open YY
Where to Shop: Farfetch, W Concept, SSENSE, Koriah
Open YY, founded by sisters Jiyoung and Boyoung Kim, channels that effortless 90s–Y2K attitude with a modern, subversive twist. Think asymmetric cuts, exposed seams, and pieces that feel easy but never basic. It’s fashion for girls who love nostalgia with a side of edge. With the brand slowly popping up more in Australia, we’re manifesting even more local boutiques stocking their signature staples. Because trust us – once you own one piece, you’ll want the whole collection.
Dunst
Where to Shop: W Concept, Farfetch, Musinsa, SSENSE
Dunst is one of those quietly brilliant Seoul labels that sneaks up on you – minimal at first glance, then suddenly you realise every cut, seam and proportion has been obsessively considered. Starting off as a creative collective, with a background in architecture, editorial design, and contemporary culture, Dunst is more than certified as the craftmakers of clean, calm, and endlessly wearable pieces. They’re that sweet spot between classic and current: structured but soft, simple but never flat, familiar but with a distinctly Korean point of view. If you gravitate toward the ease of COS or Uniqlo but crave something with a little more design intention, Dunst is your next go-to.
Imagery: @gentlemonster / @osoi_official / @cerric.official
