By Claudia Jambor
Sara Winfield epitomizes the lovable girl next door persona. Born and raised in regional Western Australia, Sara’s passion for creativity dates back to when she was a child cutting up all her mum’s good fabrics “to make patchwork tops”.
Known for her signature “fantastical, pastel hued”, large scaled paintings and drawings, Sara has excelled in the art world from showcasing at two solo exhibitions to painting for fashion blogger, Rebecca Judd.
Craving another outlet to channel her creativity, Sara felt it was time to revisit her love of fashion fostered throughout her tertiary studies.
Launching a swimwear label proved perfect for the self-confessed ‘busy brain’ to combine her love of art and fashion. The simplicity of swimwear design allows her to accentuate her love of the diverse Australian landscape.
Weaving inspiration from illustrations by Ernest Haeckel - described as a contemporary Charles Darwin - and photography of her beloved home in Dunsborough near Perth, Sara creates unique swimwear prints made for women who thrive in the quintessential Australian lifestyle.
With her label less than a year old, Sara is “definitely surprised” at its positive reception in Australian fashion boasting four stockists and an online store, and gathering a lot of media attention. She credits the support of family and friends to drive her to push the brand to new and exciting heights.
In ten years, Sara would love to see herself as an entrepreneur establishing shop and gallery style presenting her art, interiors and fashion works “in a big overwhelming way”.